Entry Submission


How to Enter?

Submitting your entries for the Agency of the Year Awards is simple and completely online. The entry submission extended deadline is 19 March, 2021 at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

  • Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.

  • Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise

  • All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.

  • Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.

  • Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.

  • Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.

  • Please include a photo or image that represents your agency in your submission that can be used on all marketing material, and in the magazine etc.

Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.

Submission Extended Deadline

19 March 2021 (Fri), 6pm.

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

For Best Agency Culture category

  • Office Culture and Workplace Design (25%)
  • Internal Communications (25%)
  • Incentives, Training and Development Initiatives (25%)
  • Vision (25%)

For other AOTY categories

  • Performance (25%)
  • Product (25%)
  • People (25%)
  • Perspectives (25%)
     
Eligibility
  • All categories are only open to any agencies based in Hong Kong or the Hong Kong office of a global corporation.

  • All work must have been conceptualised and carried out in Hong Kong for the Hong Kong market. Work can be created and delivered for a wider regional market but the audience must still include Hong Kong and the featured results should outline the specific achievements from the Hong Kong campaign(s).

  • A Local agency that has been established in Hong Kong and continues to operate in Hong Kong will automatically be entered for the “Local Hero” in each category.

  • All campaigns / programmes / initiatives showcased by agencies must have been launched or active between the eligibility period of 1 January 2020 – 31 December 2020 with demonstrable results achieved during this period.

  • Entrants may enter multiple, relevant categories. There is no limit to the number of entries an agency may submit. However, when submitting multiple entries, entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.

Fees & Payment

Entry Fee:
HK$1,580 per entry

Payment Methods:
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

*All entry fees are non-refundable. Trophy is not included in the entry fees.

Terms & Conditions
  • Entry fees are non-refundable.

  • Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if invoice is required before payment.

  • By submitting the entry, the entrants guarantee that all the works/information submitted are true and accurateMarketing magazine reserves the right to verify any information submitted in the entry.

  • Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Details will be presented based on your submissions on the website, prize announcements as well as on trophies and/or any other awards-related materials. Any changes made after submission will be charged 10% of the submission fee.

  • Also, please ensure that all details are submitted in ENGLISH only.

  • The judges’ decisions are final.

  • Without prior notice, Marketing magazine reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will be notified.

  • Please refer to the full terms & conditions in the Entry Guidelines.

Important
  • The entrant agrees that Marketing magazine or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of the Agency of the Year Awards, in Marketing magazine, or for work lost or corrupted under any circumstances.

  • Any information or content intended for judging purposes only and NOT for republishing must be clearly indicated in red font or highlighted in red. Such information and content will not be shared in any way and privy for judging panel who will also maintain strict confidentiality.

  • The entrant otherwise grants Marketing magazine permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.