Judge Profile



Aldric Chau

Head of Retail, e-Commerce & Travel Partnerships
Cathay Pacific Airways

Aldric Chau is the Head of Retail, e-Commerce and Travel Partnership of Asia Miles. Overseeing revenue generation from our e-commerce platform, Aldric is responsible for driving retail and brand partnership strategy to curate a customer-centric portfolio of products and experiences that allow customers to shop easily with us with Miles and cash.

Aldric joined Cathay Pacific Airways in 2008, where he developed his expertise in service delivery and e-commerce. During his time with the airline, he gained extensive experience in commercial and operational functions, and had been a Country Manager for Sri Lanka and the Maldives. Prior to joining Asia Miles, Aldric was the Head of Retail and e-Commerce at Cathay Pacific Airways managing the airline’s direct sales channel and ancillary revenue strategy.

Aldric graduated from The Hong Kong University of Science and Technology Business School with a Consulting & Strategy MBA.


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