Regional Head of B2B Marketing, Asia-Pacific
Andrea de Vincentiis is Regional Head of B2B Marketing, Asia-Pacific for HSBC and has been with the HSBC Group in various marketing leadership Country, Regional and Global roles for the last 17 years.
Andrea’s 20 year career has been focused on B2B Marketing and Communications in Financial Services spanning a number of disciplines, including Marketing Strategy, Marketing Communications, Internal Engagement, Media Relations and Brand Partnerships. Working with his team and partner agencies, Andrea is currently focused on transforming the Asia-Pacific B2B team into one that balances genuine human insight, digital/data analytics and brand building activity to help drive growth.
Andrea is an active member of the Marketing Society (UK and now HK) as well as being a Sustainability Leader for the HSBC Group and before moving to HK was School Governor at his local Primary School in the UK. In his spare time, Andrea loves Sport (particularly Cycling and Tennis), new Food experiences and spending time with his family.