Head of Channel Marketing
Candy, the Head of Channel Marketing in Carlsberg Hong Kong with over 14 years of marketing experience, is now driving both on-trade and off-trade brand-channel mix strategies, as well as building in-market execution excellence to ensure consumer & customer engagement at point-of-sales. Before this role, she is specialized in formulating brand strategies, product marketing and communications.
She was transferred to China market before the current role in Carlsberg Group. During the 2 years in China, she has demonstrated strong leadership and marketing proficiency in premiumization and brand rejuvenation of powerful local beer brands in Carlsberg China