Judge Profile

Cherry Tsui

Head of Digital Marketing
Bank of China

Cherry Tsui is the Head of Digital Marketing at Bank of China Hong Kong, driving digital and social go-to-market strategies of retail banking. She led digital and CRM transformation, content, partnership and loyalty marketing across airlines, beauty, hospitality and real estate industries.

Before joining BOC, she was the Director of Digital and Destination Marketing at Marriott International APAC office. She also held various strategic positions at Estee Lauder APAC, Cathay Pacific, Asia Miles and New World Group. She holds an MBA degree from the Hong Kong University of Science and Technology.

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