Judge Profile

Eric So

Marketing Director
DKSH Hong Kong

As a Marketing Director represents DKSH, a noted leader in Market Expansion Services in Asia, Eric leads the team and formulates strategies in building brand equity for a wide span of famed brands. The portfolio includes Hirudoid and Hiruscar under Medinova Switzerland. It is his continuous vision to maximise the market share for sales growth and to boost profitability.

With over 20 years experience in the consumer industry, Eric demonstrates his expertise in areas not limited to brand positioning and rejuvenation, through-the-line execution, agency management but also the financial and operational excellence. Prior to joining DKSH, Eric has built his success stories with Ricqles, Weisen-U, NIVEA, Elastoplast, TRESemme, Breacol and Panadol.

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