Judge Profile



Germaine Woon

Head of Marketing & Communications
JIA Group Restaurants

Germaine is a native Hong Kong-er through and through, having grown up in the city she is well versed in all its facets and intricacies. This naturally led her to a marketing career that spans many intentionally revered brands and regional favourites.

She has been working within the F&B industry for the past 7 years, with experience in marketing for international brands such as Boujis, Shangri-la and Buzz Concepts. Now at JIA Group, she spearheads the marketing, communications and PR across many of the award-winning concepts and Michelin starred restaurants.


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