Director, B2B Marketing
Karen Lo is a true international Chinese.
Returning from Toronto to Hong Kong in 2007, Karen brought her international perspective to bear on local, regional and global client businesses within the marketing industry.
Armed with a decade of strategic planning, business operations management, Karen had rejoined Mastercard in 2019 since 2008.
Prior to Mastercard, Karen was the Group VP at MIMS, a pharmaceutical marketing company, rejuvenating the brand through new strategic initiatives that excite healthcare professionals through exclusive lifestyle campaigns.
And she was the Business Director at McCann Hong Kong for over 9 years, where she honed her various skills, crafting strategy, operations, communications & CRM/data analytics for multinational household name brands within the advertising industry.
Karen was the Greater China New Business Development Team runner-up in 2014 and named Greater China Account Person of the Year 2015 by Campaign Asia.