General Manager – Branding and Marketing
Karen Woo is the General Manager – Branding and Marketing, MTR Corporation Limited, steering the development of integrated branding campaigns and formulating strategies for a unified global brand presence where MTR operates. Prior to her current position, Karen Woo has held key marketing positions in corporations including Danone Group, Colgate-Palmolive and Maxims Catering. Her diverse commercial experience in fast moving consumer product, catering, financial and beauty industry includes product development, brand strategy and regional business strategy formulation with multicultural setting. Karen holds a Bachelor Degree of Business Administration from the Chinese University of Hong Kong.