Head of Communications, Singapore/Malaysia/Vietnam
H&M Hennes & Mauritz
A marketing and communications veteran for over 3 decades in the fashion retail, food and beverage, and lifestyle industry across S.E. Asia and Greater China region.
Currently leading the communication department in global fashion brand H&M, her extensive expertise lies in fashion PR, corporate communications, crisis management, celebrity and influencer relationship as well as event management. Her strong leadership and people skill have led her to play a phenomenal role in marketing and communication and be the start-up team for H&M Singapore, Malaysia, Thailand, Philippines, Taiwan, Macau and assisted China’s expansion from 100 to about 500 offline stores and also online launching Tmall and own platform.