Passionate about brand-value creation, lifelong learning and team development, Miguel has more than 15 years of experience in marketing and communication across different global companies, including Pernod Ricard, British American Tobacco, Campofrío Food Group, and Mediaset Group.
He graduated from Complutense University (Spain) and holds two master’s degrees in marketing and sales management from ESIC Business & Marketing School, and in communications from Francisco de Vitoria University (Spain).
In 2013, he joined Pernod Ricard as a whisky premium portfolio marketing manager. In 2015, he become head of marketing taking over the digital transformation of Pernod Ricard Spain and making the Spanish affiliate a pioneer market in terms of a consumer centricity mindset, programmatic media and a data-driven business. Currently, he heads the marketing team in Hong Kong and Macau.
During his career, he has won numerous relevant marketing awards, including three lions at Cannes (the last one at the 2019 edition), 12 brand campaign awards and four marketing effectiveness awards. In his own words: “During my career, I’ve been so privileged to work with the best people and talent. I love to keep learning from them on a daily basis.”