Award Categories


Digital Campaign Awards

1. Best Customer Journey

This category recognises the best effective and innovative campaign/initiatives that offer a seamless customer-centric intuitive experience to customers throughout the customer journey, and which deepen customer engagement.

Judges will be looking at how the customer journey makes the customers interact with the brand in an easy manner, along with call for actions with multiple touch-points or channels. Entries should demonstrate how they guide the customers throughout the journey to help in their decision-making process in order to achieve a positive business result.

2. Best Data Activation

This category recognises the best campaign/initiatives that used customer data and analytics to understand customer behaviour, draw unique real-time customer insights and convert them into action.

Judges will be looking at the ability of the campaign/initiatives on collecting and analysing the data and the ability to act on customers’ real-time needs and interests. Entries should demonstrate the effectiveness of the data activation approach in driving core business outcomes.

3. Best Design App

This category recognises excellence in the creative design of an app which gives users a truly seamless and intuitive experience to satisfy customers’ growing expectations.

Judges will be looking for a simple, logical and user-friendly interface that has been driven by innovation and creativity. Entries should demonstrate how the app was designed to enhance the user experience and improve business performance by providing an enjoyable, engaging and personalised experience for customers.

4. Best Design Website

This category recognises excellence in the creative design of a website which gives users a truly seamless and intuitive experience to satisfy customers’ growing expectations for an all-rounded platform that facilitates ease of use across multiple touch-points.

Judges will be looking for a simple, logical and user-friendly interface that has been driven by innovation and creativity. Entries should demonstrate how the website was designed to enhance the user experience and improve business performance by providing an enjoyable, engaging and exciting experience for customers.

5. Best Digital Content Marketing Programme

This category recognises the best campaign/programme that utilised digital content as a key marketing element to communicate and engage with customers and raise brand awareness.

Judges will be looking at the creative and originality of the content and how the content was used in driving traffic, leading to higher brand awareness that resulted in business growth.

6. Best Digital CRM Campaign

This category recognises the best CRM campaign that created and maintained a relationship with their target audience and generated a customer base with repeat customers.

Judges will be looking at how the campaign was developed and how they went the extra mile in terms of customer acquisition, retention and engagement while achieving business marketing objectives.

7. Best Digital Performance Campaign

This category recognises the best innovative and creative campaign that maximised performance and fulfilled business objectives.

Judges will be looking at the strategy and the effectiveness in driving core business objectives and desired performance. Entries should showcase how the campaign engaged the targeted audience and generated a high ROI.

8. Best Retargeting Campaign

This category recognises the best retargeting campaign that reached your target audience, who has some degree of interest, reconnected with them and encouraged them back to complete a desired action through tailor-made personalised ads.

Judges will be looking at how it helped the brand to stand out from its competitors and kept customers top of mind. Entries should demonstrate the high level of conversion rates and the ROI generated.

9. Best SEM Campaign

This category recognises the best search engine marketing campaign that successfully enhanced the visibility of a brand in search engine results pages.

Judges will be looking at how well the SEM campaign was planned and executed and the effectiveness of gaining traffic and visibility.

10. Best UI/UX

This category recognises the best campaign/initiatives that have been designed or redesigned to provide a truly seamless and intuitive user interface as well as user experience.

Judges will be looking at how it put the targeted user at the centre; set an industry standard of excellence with an innovative design; and made ease-of-use a high priority. Entrants must demonstrate how it improved business performance by providing an enjoyable, relevant and personalised online experience for all customers.

11. Best Video Campaign

This category recognises the best creative and innovative use of video in a campaign to enhance audience engagement and achieve a specific marketing outcome. It could be a single campaign, a longer term video or a live streaming.

Judges will be looking at the innovation behind the campaign, how it successfully engaged the target audience and increased brand awareness while driving core business outcomes. Entries should include the number of viewers, the engagement rate of the audience and how it drove better business results.

12. Most Innovative Branded Content

This category recognises the best innovative use of a brand’s own content to effectively engage audiences. Content has to be commissioned by a brand or an organisation to communicate its marketing messages to its targeted audience.

Judges will be looking at the originality of the content and the effectiveness of driving customer engagement, and gaining a positive business result.

13. Most Innovative Technology

This category recognises the use of any innovative technology to activate or enhance a marketing strategy, long or short-term campaign or a one-off execution.

Judges will be looking at the innovativeness and effectiveness of the technology used in engaging the target audience and delivering positive marketing outcomes. Entrants should demonstrate how the innovative technology benefited consumers and pushed boundaries.

14. Most Innovative Use of Data

This category recognises the best innovative use of data that helped a brand better understand its customers and their behaviours, along with developing its data-driven marketing strategies.

Judges will be looking at how the data was used to contribute to the brand’s overall marketing performance. Entries should demonstrate how market research, data planning, measurement and analytics insights were used to shape the effective marketing strategy to reach their business goals.

Digital Strategy & Solution Awards

15. Best AI Solution

This category recognises the best effective use of AI that has utilised new machine learning technologies to improve the customer journey, and customer engagement via delivering a real-time/personalised communication.

Judges will be looking at how the AI technology was developed and implemented and how it generated better marketing results and performance for a brand.

16. Best Conversion Optimisation Strategies

This category recognises the most effective conversion optimisation strategy that engaged your customers with unique experiences, driving them to take action and converting them into actual sales.

Judges will be looking at how the strategy was used to understand customer behaviour, improve the user experience, and how it successfully converted the digital footprint into a successful sale.

17. Best Creative Use of AR/VR

This category recognises the best out-of-the-box strategy which leveraged augmented/virtual reality technologies to offer an immersive brand experience, build brand awareness and engage customers in an entertaining way.

Judges will be looking at how the AR/VR technology was used as a key marketing strategy to create a unique and interactive experience for customers, resulting in the increase of customer engagement/sales while reaching a brand’s marketing objective.

18. Best Creative Use of Influencer

This category recognises an outstanding and refreshing collaboration between brands and influencers, designed to increase customer interest to a brand and enhance brand awareness. Entrants should show strong evidence of how the influencers played a prominent role in the strategy to increase customer value and promote word of mouth by followers.

Judges will be looking at how the use of influencers spread the brand’s message, improved peer-to-peer engagement, and generated benefits to the business.

 

19. Best Customer Engagement Digital Strategies

This category recognises the best innovative and creative digital strategy that was designed to engage customers to emotionally connect with the brand, generate an immediate response and enhance audience reach through multiple touch-points.

Judges will be looking at the creativity behind the strategy to encourage the target audiences to actively interact with the brand, strengthen the relationship with customers, or increase customer retention, while resulting in positive business outcomes.

20. Best Digital Advertising Strategies

This category recognises the most creative and comprehensive use of digital advertising across all content from all business sectors. Entries should demonstrate the utilisation of digital advertising opportunities, including social networking, gaming or any digital content.

Judges will be looking for outstanding strategies that provided unique, innovative and user-friendly experiences to clients, while driving core business value to clients.

21. Best eCommerce Strategies

This category recognises the best innovative eCommerce strategy that successfully communicated a brand’s image, changed consumers’ behaviours and drove positive results for their clients.

Judges will be looking at how the strategy was developed and how the online platform(s) were used in offering a unique online shopping experience and which helped their clients go beyond their business targets.

22. Best Gaming Integration Strategies

This category recognises the most effective and innovative use of gaming to raise brand awareness and form a lasting customer experience in a fun and engaging approach, while driving a core marketing objective. It can span from one or multiple platforms, including mobile apps, online games, social media, etc.

Judges will be looking at how gaming was integrated into the key marketing strategy to extend their client’s reach, enhance the brand experience and drive engagement.

23. Best Interactive Media Strategies

This category recognises the most creative and innovative strategy that truly interacts and provides high quality communications with their customers via entertaining and engaging content in the form of a game, competition or other interactive media forms.

Judges will be looking at how the interactive media was implemented to build and leverage a relationship with their customers that resulted in enhancing the brand experience while driving business objectives. Entrants should demonstrate the high levels of interactivity and engagement with the target audience.

24. Best Mobile Integration Strategies

This category recognises excellence in the use of mobile marketing as part of a broader campaign, including online and offline platforms. This could include using applications and mobile as a media format, mobile app marketing, and/or marketing and advertising through mobile and apps.

Judges will be looking at how the integrated mobile work created a unique communication between the given platforms, delivered a seamless experience to customers while reaching the business’ marketing objectives.

25. Best O2O Strategies

This category recognises the best innovative and effective use of an online-to-offline strategy in driving engagement from online channels to offline physical stores.

Judges will be looking at how a brand utilised O2O techniques in providing an integrated and seamless experience across platforms to entice target customers from the online space into offline stores.

26. Best Programmatic Strategies

This category recognises the best strategy using a programmatic proposition to generate greater efficiencies for users, greater insights, better ROI and better results.

Judges will be looking at how the use of audience data and technology improved reach by deploying the right content to the right person at the right moment to achieve outstanding business objectives.

27. Best Sales Lead Generation Solution

This category recognises the best lead-based solution that has successfully met business objectives and targets by providing high-quality leads or sales cost-effectively.

Judges will be looking at the effectiveness of the solution and the value of the leads which were in line with the business objectives.

28. Best Social Media Strategies

This category recognises the most powerful social media strategy that utilised social network power to build strong relationships with customers and enhance brand awareness.

Judges will be looking at how the innovative use of social media channels improved customer acquisition, engaged existing customers, and increased customer retention. Entries should demonstrate the effectiveness of the strategy in engaging customers, and ultimately, boosting business performance.

29. Best Technology Solution

This category recognises the most innovative and smart use of technology to activate or enhance a marketing strategy.

Judges will be looking for the originality and effectiveness of the technology solution. Entries should showcase how the leveraged technology benefited consumers with new levels of functionality, access and convenience which pushed the boundaries, and at the same time, achieved a brand’s marketing outcome.

Diamond Awards

30. APP of the Year

This category recognises the most creative and innovative apps that have brought the entire customer journey to life, giving consumers a seamless experience and engaging customers in an innovative approach while achieving a core marketing outcome.

Judges will be looking at the creativity, innovation and effectiveness of an app which was in line with the brand’s overall marketing goal and which also spread the brand’s core marketing message. Entries should showcase the engaging content and user-friendly interfaces in achieving the above.

* Only 1 winner will be crowned as "APP of the Year"

31. Website of the Year

This category recognises the best website that offered a unique brand experience which captured the attention of the targeted audience and improved customer engagement while gaining a positive business result.

Judges will be looking at how the website was developed to increase the brand’s proposition, while building a strong relationship with customers as well as strengthening customer engagement. Entries should demonstrate how the website design stood out from the others and how the content engaged visitors while helping the brand to optimise its marketing goal.

* Only 1 winner will be crowned as "Website of the Year"

32. eCommerce of the Year

This category recognises the brand that had an outstanding performance in the online selling of products, services or information to end users.

Judges will be looking at how the brand maintained their own branded platforms – from reaching out to customers, to engaging with them, to closing the sale and providing after-sales services. Entrants should illustrate how they are present quantifiable results of yearly KPIs, traffic volumes, conversion rates, average order value, customer retention and churn rates.

* Only 1 winner will be crowned as "eCommerce of the Year"