Finalists


1. Best COVID-19 Digital Response
A.S. Watson Group
Watsons Hong Kong

Watsons Mask Reservation System

Agency: EY Mtel

Cathay Pacific

Till we fly again

Agency: Leo Burnett

foodpanda Hong Kong

THE AHHH 2.0

Agency: Carat Media Services Hong Kong

Hong Kong Tourism Board

Holiday at Home

Agency: Grey Advertising Hong Kong

Nike

Nike – Home Sweat Home

Agency: SOCIETY

2. Best Cross-Platform Campaign
American Express International Inc
American Express

Open For Travel

Agencies: Rubison Marketing Solutions, CX Lavender

foodpanda Hong Kong

THE AHHH 2.0

Agency: Carat Media Services Hong Kong

Hong Kong Tourism Board

2020 Hong Kong Wine & Dine Festival – Go Live!

Agencies: Mindshare Hong Kong, Grey Advertising Hong Kong

Macau Government Tourism Office

Experience Macau Your Own Style

Agency: AdBeyond (Group) – Guru Online

Nike

Nike – Home Sweat Home

Agency: SOCIETY

4. Best Customer Journey
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Sino Group
S+ REWARDS by Sino Malls

S+ REWARDS by Sino Malls Freestyle Raffle

Agencies: SOCIETY, Pontac

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Sun Hung Kai Properties
Metroplaza, MOKO, YOHO MALL

SHKP Malls – Mega Sales

5. Best Data Activation
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

China Construction Bank (Asia)

CCBA 2020 Thematic Campaign

Agency: Accenture Interactive

CSL Mobile
csl.

csl. 5G Launch

Agency: CruiSo Digital Solutions

L'Oréal Hong Kong
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Agency: Pontac

Shiseido Hong Kong
Shiseido

Ultimune Repush 2020

Agency: Dentsu Hong Kong – iProspect

6. Best Digital Content Marketing Programme
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Hong Kong Tourism Board

360 Hong Kong Moments

Agency: Digit Digit

K11 Concepts

K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic

Nike

Nike – Home Sweat Home

Agency: SOCIETY

TamJai Yunnan Mixian

TamJai Jeh Jeh

Agency: Hardchi Creative

7. Best Digital CRM Campaign
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

MegaBox Development
MegaBox

MegaBox App Revamp
 

Shiseido Hong Kong
Shiseido

Ultimune Repush 2020

Agency: Dentsu Hong Kong – iProspect

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Plaza Premium Group

Digitalisation in Travel Hospitality with Smart Traveller App

Agency: EY Mtel

8. Best Digital OOH Campaign
Hong Kong Gold Coast

Hong Kong Gold Coast Digital Egg Hunt 2021

Agencies: Oasis Brand Communications, eITOV

Procter & Gamble
Oral B

The Arrival of the Future

Agency: frengers communications

SOGO Hong Kong

SOGO CVISION LIVE 2020

Agency: KREW

Swire Properties Management
Citygate Outlets

The Hunt Is On

Agency: Cymballe

9. Best Digital Performance Campaign
Abbott Laboratories
Similac HMO

Abbott Similac HMO WOM Campaign 2020

Agency: Metta Communications

L'Oréal Hong Kong
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Agency: Pontac

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Sun Life Hong Kong

Millennial Retirement Planning Campaign

Agency: PRIZM Group

Wheelock Properties (Hong Kong)
Wheelock Living

Wheelock Living

Agency: KREW

10. Best Messaging Campaign
AXA Hong Kong and Macau

AXA BetterMe

Agencies: Starcom Hong Kong, Digitas Hong Kong

CSL Mobile
csl.

csl. 5G Launch

Agency: CruiSo Digital Solutions

L'Oréal Hong Kong
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Agency: Pontac

LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Swire Properties Management
Citygate Outlets

The Hunt Is On

Agency: Cymballe

13. Best UI/UX
Dairy Farm International Holdings
Wellcome

Low Prices Locked

Agency: iTE

New Town Plaza

New Town Plaza Jetso eShop

Agency: PRIZM Group

Olympian City & PopSquare
POP Gallery

POP Gallery – A New Retail Experience

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Sino Malls

Jetso & Live Everyday

Agency: PRIZM Group

14. Best Video/Live Streaming Campaign
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

foodpanda Hong Kong

THE AHHH 2.0

Agency: Carat Media Services Hong Kong

The Hong Kong Jockey Club
Happy Wednesday

Journey To Positivity

Agency: Fast Track Asia Pacific

Ocean Park Corporation
Ocean Park Hong Kong

“OP Goes Live” Education and Conservation Campaign

Agency: Muse Group

Patisserie La Lune

The Distance

Agency: SOCIETY

15. Best Virtual Events for Marketing
FEED CO.
RUN INTO 2021

RUN INTO 2021

Agency: FEED CO.

Hong Kong Design Centre
Business of Design Week

Business of Design Week 2020

Agency: Regen8 by PCCW Solutions

Hong Kong Tourism Board

2020 Hong Kong Wine & Dine Festival – Go Live!

Agencies: Mindshare Hong Kong, Grey Advertising Hong Kong

HP Inc. Malaysia

HP Inc.’s 2020 Launch and Partner Event – Creators of Tomorrow

Agency: Infinity Pico Asia

Oxford University Press (China)

Oxford Path Baby Crawling Competition with an AR Filter

Agency: Social Stand

16. Most Effective Viral Campaign
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

A.S. Watson Group
Watsons Hong Kong

Watsons Mask Reservation System

Agency: EY Mtel

Lee Tung Avenue

Butterflies of Hope

Agencies: vfxNova digital productions, Oasis Brand Communications

Patisserie La Lune

The Distance

Agency: SOCIETY

TamJai Yunnan Mixian

TamJai Jeh Jeh

Agency: Hardchi Creative

17. Most Engaging Mobile Campaign
Hong Kong Gold Coast

Hong Kong Gold Coast Digital Egg Hunt 2021

Agencies: Oasis Brand Communications, eITOV

MegaBox Development
MegaBox

MegaBox App Revamp

Sun Hung Kai Real Estate Agency
apm

apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
 

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Swire Properties
Cityplaza

Christmas Secret Agents

Agency: Pontac

18. Most Innovative Branded Content
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

foodpanda Hong Kong

THE AHHH 2.0

Agency: Carat Media Services Hong Kong

FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign

Agencies: DDB Hong Kong, Kinetix Systems 

K11 Concepts

K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic

TamJai Yunnan Mixian

TamJai Jeh Jeh

Agency: Hardchi Creative

19. Most Innovative Use of Technology
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Lee Tung Avenue

Butterflies of Hope

Agencies: vfxNova digital productions, Oasis Brand Communications

L'Oréal Hong Kong
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Agency: Pontac

Midland Realty

AI · VR Property Tours

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

20. Best Conversion Strategies
American Express International Inc
American Express

Open For Travel

Agencies: Rubison Marketing Solutions, CX Lavender

L'Oréal Hong Kong
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Agency: Pontac

Sino Group
Sino Club

Creating Better Lifescapes

Agency: More PR and Marketing

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

TATCHA HONG KONG

TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

Agency: KREW

21. Best Customer Engagement Digital Strategies
AXA Hong Kong and Macau

Emma by AXA

Agencies: Starcom Hong Kong, Digitas Hong Kong

LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Patisserie La Lune

The Distance

Agency: SOCIETY

Plaza Premium Group

Digitalisation in Travel Hospitality with Smart Traveller App

Agency: EY Mtel

Swire Properties
Cityplaza

Christmas Secret Agents

Agency: Pontac

22. Best Digital Advertising Strategies
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

AXA Hong Kong and Macau

Emma by AXA

Agencies: Starcom Hong Kong, Digitas Hong Kong

AXA Hong Kong and Macau

AXA BetterMe

Agencies: Starcom Hong Kong, Digitas Hong Kong

Shiseido Hong Kong
Shiseido

Ultimune Repush 2020

Agency: Dentsu Hong Kong – iProspect

TamJai Yunnan Mixian

TamJai Jeh Jeh

Agency: Hardchi Creative

23. Best Gaming Integration Strategies
AXA Hong Kong and Macau

Go, Goal! Liverpool! CNY Double Rewards Campaign

Agencies: Real-finder Production, Starcom Hong Kong

Lingnan University

LingU Info Trip

Agency: CMRS Digital Solutions

Sino Group
S+ REWARDS by Sino Malls

S+ REWARDS by Sino Malls Freestyle Raffle

Agencies: SOCIETY, Pontac

Swire Properties
Cityplaza

Christmas Secret Agents

Agency: Pontac

Swire Properties Management
Citygate Outlets

The Hunt Is On

Agency: Cymballe

24. Best Interactive Media Strategies
Diabetes Concern Group

Diabetes Heart Awareness Campaign 2020

Agency: PRPPL Consultancy

HK Arthritis & Rheumatism Foundation

HKARF Social Media Campaigns

Agency: PRPPL Consultancy

Mighty Ocean
The Body Shop

Come Together Act Together

Agency: Cymballe

Olympian City

Alien Planet Christmas Party

Agency: HK Creates

Tricor Group

A HIDDEN GEM – THE TRICOR STORY: Deploying an Interactive Media Campaign Led by PR
 

25. Best O2O Strategies
New Town Plaza

New Town Plaza Jetso eShop

Agency: PRIZM Group

Sino Malls

Jetso & Live Everyday

Agency: PRIZM Group

Sun Hung Kai Properties
Metroplaza, MOKO, YOHO MALL

SHKP Malls – Mega Sales
 

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Swire Properties Management
Citygate Outlets

The Hunt Is On

Agency: Cymballe

26. Best Sales Lead Generation Solution
American Express International Inc
American Express

Open For Travel

Agencies: Rubison Marketing Solutions, CX Lavender

New Town Plaza

New Town Plaza Jetso eShop

Agency: PRIZM Group

Sun Hung Kai Real Estate Agency
MOKO

MOKO Mega Sales 2020

Agency: KREW

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

TATCHA HONG KONG

TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

Agency: KREW

27. Best Social Media Strategies
AXA Hong Kong and Macau

AXA BetterMe

Agencies: Starcom Hong Kong, Digitas Hong Kong

Lingnan University

LingU Info Trip

Agency: CMRS Digital Solutions

Nike

Nike – Home Sweat Home

Agency: SOCIETY

Sun Life Hong Kong

Siu Tong Café – Prediabetes Awareness Campaign

Agency: 5 Miles Lab

TamJai Yunnan Mixian

TamJai Jeh Jeh

Agency: Hardchi Creative

28. Best Use of Influencer
American Express International Inc
American Express

Open For Travel

Agencies: Rubison Marketing Solutions, CX Lavender

Macau Government Tourism Office

Experience Macau Your Own Style

Agency: AdBeyond (Group) – Guru Online

Mirta

Mirta Makes A Splash With Celebrity Appeal

Agency: ForwardPMX

Sun Hung Kai Real Estate Agency
apm

apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group