Head of Digital, APAC
Mattel East Asia
Alice is an experienced Brand Management Innovator with a demonstrated history of working in both the B2B and B2C (omnichannel) arena. She has accumulated over 18 years of experience from both the brand and digital consultancy side. Her industry expertise includes but not limited to luxury, retail, wholesale and financial services.
Alice is the Digital Lead at Mattel currently, plus she has been the part-time lecturer at The Chinese University of Hong Kong on the topics of Branding and Consumers Behaviours for over 8 years. She is knowledgeable about Digital Transformation, Design Thinking, and Integrated Branding Strategy Development for MNC brands.