Jimsun Lui is leading the Marketing department of Bupa Hong Kong insurance. He is particularly strong in digital marketing, e-Commerce, branding, and data analytics. He believes unique brand positioning, customer experience, digital innovation and creativity are the keys to winning in the market. He is in charge of all integrated marketing strategy and campaigns, sales leads generation, digital sales and branding, and various digital projects and events marketing. He has worked in different roles, both on the client and agency side and served clients across different industries. He thinks marketing is interesting because it is a discipline combined of consumer psychology, data analysis, technology, stakeholder management, and creativity to drive business results.