Assistant General Manager, Marketing
China CITIC Bank International
Karen Wong is the Assistant General Manager of Marketing at China CITIC Bank International, who specialises in bettering the customer experience through digital transformation.
Her background has seen her largely focused on brand marketing in a diverse range of industries, from banking, retail property, F&B to creative services. With an all-encompassing experience in corporate branding, marketing, communications and outreach and digital marketing, she has effectively developed and deployed multiple integrated marketing campaigns.
Her work has been recognised at a number of award shows, including MARKies, Marketing Excellence and Loyalty & Engagement from Marketing magazine. She has also shared her views at events hosted by Facebook for its Zero Friction Future programme, as well as IAB Hong Kong.