Director of Digital Marketing (Hong Kong)
Kathy is a veteran of digital marketing with almost 15 years of experience in the field. She is currently the Head of Digital Marketing (Hong Kong) at Shangri-La who leads integrated digital marketing strategies for the 4 hotels, 3 brands in Hong Kong and activates performance-driven campaigns to achieve business goals across all business segments. She is primarily responsible for digital campaigns, owned channels strategy, paid media performance, strategic partnerships and business analytics for the region.
Prior to Shangri-La, she’s been with Langham Hospitality Group, managing 3 brands, 10 hotels under the portfolio, as well as the Grand Hyatt Hong Kong to drive digital transformation and grow online revenue share for the hotel.