Judge Profile



Ken Lee

Chief Distribution Officer
Blue Insurance HK

Ken Lee is the Chief Distribution Officer of Blue Insurance Hong Kong and has been leading the distribution, product and marketing strategies of the first digital life insurer in HK. 

Before joining Blue Insurance, he was the general manager of FWD Financial, a digital commerce arm of FWD HK and helped to triple its online business every six months. He was also a digital transformation leader at AXA, and implemented more than 80 initiatives in four years, enhancing the digital capability of the business end-to-end from sales to operation.


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