Winners


1. Best COVID-19 Digital Response
Gold
foodpanda Hong Kong

THE AHHH 2.0

Agency: Carat Media Services Hong Kong

Silver
Nike

Nike – Home Sweat Home

Agency: SOCIETY

Bronze
A.S. Watson Group
Watsons Hong Kong

Watsons Mask Reservation System

Agency: EY Mtel

Bronze
Cathay Pacific

Till we fly again

Agency: Leo Burnett

2. Best Cross-Platform Campaign
Gold
Nike

Nike – Home Sweat Home

Agency: SOCIETY

Silver
foodpanda Hong Kong

THE AHHH 2.0

Agency: Carat Media Services Hong Kong

Bronze
Hong Kong Tourism Board

2020 Hong Kong Wine & Dine Festival – Go Live!

Agencies: Mindshare Hong Kong, Grey Advertising Hong Kong

3. Best Cross-Regional Campaign
Gold
Autodesk

Autodesk Goes Glocal: Driving APAC Growth

Agency:  ForwardPMX

Silver
Macao Government Tourism Office

Experience Macao Your Own Style

Agency:  AdBeyond (Group) – Guru Online

4. Best Customer Journey
Gold
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Silver
Sino Group
S+ REWARDS by Sino Malls

S+ REWARDS by Sino Malls Freestyle Raffle

Bronze
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

5. Best Data Activation
Gold
L'Oréal Hong Kong
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Agency: Pontac

Silver
Shiseido Hong Kong
Shiseido

Ultimune Repush 2020

Agency: Dentsu Hong Kong – iProspect

Bronze
CSL Mobile
csl.

csl. 5G Launch

Agency: CruiSo Digital Solutions

6. Best Digital Content Marketing Programme
Gold
Nike

Nike – Home Sweat Home

Agency: SOCIETY

Silver
TamJai Yunnan Mixian

TamJai Jeh Jeh

Agency: Hardchi Creative

Bronze
K11 Concepts

K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic

7. Best Digital CRM Campaign
Gold
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Silver
Shiseido Hong Kong
Shiseido

Ultimune Repush 2020

Agency: Dentsu Hong Kong – iProspect

Bronze
Kerry Properties
MegaBox

MegaBox App Revamp
 

8. Best Digital OOH Campaign
Gold
SOGO Hong Kong

SOGO CVISION LIVE 2020

Agency: KREW

Silver
Procter & Gamble
Oral B

The Arrival of the Future

Agency: frengers communications

Bronze
Swire Properties Management
Citygate Outlets

The Hunt Is On

Agency: Cymballe

9. Best Digital Performance Campaign
Gold
L'Oréal Hong Kong
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Agency: Pontac

Silver
Abbott Laboratories
Similac HMO

Abbott Similac HMO WOM Campaign 2020

Agency: Metta Communications

Silver
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Bronze
Wheelock Properties (Hong Kong)
Wheelock Living

Wheelock Living

Agency: KREW

10. Best Messaging Campaign
Gold
L'Oréal Hong Kong
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Agency: Pontac

Silver
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Bronze
AXA Hong Kong and Macau

AXA BetterMe

Agencies: Starcom Hong Kong, Digitas Hong Kong

11. Best SEM/PPC Campaign
Gold
United Asia Finance

YES UA Digital Activation Campaign 2020

Agency:  GroupM Communications Hong Kong

Silver
TATCHA HONG KONG

TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

Agency: KREW

12. Best SEO Campaign
Gold
YAS Digital
YAS

YAS MicroInsurance SEO Campaign

Agency:  Digital Zoo

Silver
Cathay Pacific

Cathay Pacific – SEO and Beyond

Agency:  First Page

13. Best UI/UX
Gold
New Town Plaza

New Town Plaza Jetso eShop

Agency: PRIZM Group

Silver
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Bronze
Sino Malls

Jetso & Live Everyday

Agency: PRIZM Group

14. Best Video/Live Streaming Campaign
Gold
Patisserie La Lune

The Distance

Agency: SOCIETY

Silver
Ocean Park Corporation
Ocean Park Hong Kong

“OP Goes Live” Education and Conservation Campaign

Agency: Muse Group

Bronze
The Hong Kong Jockey Club
Happy Wednesday

Journey To Positivity

Agency: Fast Track Asia Pacific

15. Best Virtual Events for Marketing
Gold
Hong Kong Tourism Board

2020 Hong Kong Wine & Dine Festival – Go Live!

Silver
Oxford University Press (China)

Oxford Path Baby Crawling Competition with an AR Filter

Agency: Social Stand

Bronze
FEED CO.
RUN INTO 2021

RUN INTO 2021

Agency: FEED CO.

16. Most Effective Viral Campaign
Gold
TamJai Yunnan Mixian

TamJai Jeh Jeh

Agency: Hardchi Creative

Silver
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Bronze
Lee Tung Avenue

Butterflies of Hope

Agencies: vfxNova Digital Productions, Oasis Brand Communications Company

17. Most Engaging Mobile Campaign
Gold
Swire Properties
Cityplaza

Christmas Secret Agents

Agency: Pontac

Silver
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Bronze
Kerry Properties
MegaBox

MegaBox App Revamp

18. Most Innovative Branded Content
Gold
K11 Concepts

K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic

Gold
TamJai Yunnan Mixian

TamJai Jeh Jeh

Agency: Hardchi Creative

Silver
foodpanda Hong Kong

THE AHHH 2.0

Agency: Carat Media Services Hong Kong

Bronze
FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign

Agencies: DDB Hong Kong, Kinetix Systems 

19. Most Innovative Use of Technology
Gold
L'Oréal Hong Kong
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Agency: Pontac

Silver
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Bronze
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Bronze
Midland Realty

AI · VR Property Tours

20. Best Conversion Strategies
Gold
L'Oréal Hong Kong
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Agency: Pontac

Silver
TATCHA HONG KONG

TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

Agency: KREW

Bronze
American Express International Inc
American Express

Open For Travel

Agencies: Rubison Marketing Solutions, CX Lavender

21. Best Customer Engagement Digital Strategies
Gold
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Silver
Swire Properties
Cityplaza

Christmas Secret Agents

Agency: Pontac

Bronze
AXA Hong Kong and Macau

Emma by AXA

Agencies: Starcom Hong Kong, Digitas Hong Kong

Bronze
Plaza Premium Group

Digitalisation in Travel Hospitality with Smart Traveller App

Agency: EY Mtel

22. Best Digital Advertising Strategies
Gold
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Silver
AXA Hong Kong and Macau

Emma by AXA

Agencies: Starcom Hong Kong, Digitas Hong Kong

Bronze
AXA Hong Kong and Macau

AXA BetterMe

Agencies: Starcom Hong Kong, Digitas Hong Kong

23. Best Gaming Integration Strategies
Gold
Lingnan University

LingU Info Trip

Agency: CMRS Digital Solutions

Silver
Sino Group
S+ REWARDS by Sino Malls

S+ REWARDS by Sino Malls Freestyle Raffle

Bronze
Swire Properties
Cityplaza

Christmas Secret Agents

Agency: Pontac

24. Best Interactive Media Strategies
Gold
Olympian City

Alien Planet Christmas Party

Agency: HK Creates

Silver
Diabetes Concern Group

Diabetes Heart Awareness Campaign 2020

Agency: PRPPL Consultancy

Bronze
Mighty Ocean
The Body Shop

Come Together Act Together

Agency: Cymballe

25. Best O2O Strategies
Gold
Sino Malls

Jetso & Live Everyday

Agency: PRIZM Group

Gold
Swire Properties Management
Citygate Outlets

The Hunt Is On

Agency: Cymballe

Silver
New Town Plaza

New Town Plaza Jetso eShop

Agency: PRIZM Group

Bronze
Sun Hung Kai Properties
Metroplaza, MOKO, YOHO MALL

SHKP Malls – Mega Sales
 

26. Best Sales Lead Generation Solution
Gold
TATCHA HONG KONG

TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

Agency: KREW

Silver
Sun Hung Kai Real Estate Agency
MOKO

MOKO Mega Sales 2020

Agency: KREW

Bronze
New Town Plaza

New Town Plaza Jetso eShop

Agency: PRIZM Group

27. Best Social Media Strategies
Gold
Nike

Nike – Home Sweat Home

Agency: SOCIETY

Silver
AXA Hong Kong and Macau

AXA BetterMe

Agencies: Starcom Hong Kong, Digitas Hong Kong

Silver
TamJai Yunnan Mixian

TamJai Jeh Jeh

Agency: Hardchi Creative

Bronze
Sun Life Hong Kong

Siu Tong Café – Prediabetes Awareness Campaign

Agency: 5 Miles Lab

28. Best Use of Influencer
Gold
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Silver
American Express International Inc
American Express

Open For Travel

Agencies: Rubison Marketing Solutions, CX Lavender

Bronze
Sun Hung Kai Real Estate Agency
apm

apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

Best of Show – Brand
Best of Show – Brand
YSL BEAUTÉ Hong Kong
Best of Show – Agency
Best of Show – Agency
Pontac