Finalists


1. Best Acquisition Strategy
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

AXA Hong Kong and Macau

Go, Goal! Liverpool! CNY Double Rewards Campaign

Agency: XGATE

DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency:  M&C Saatchi Spencer Hong Kong

FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

2. Best CRM Strategy
AXA Hong Kong and Macau

AXA Proactive Communication – COVID-19 Series

FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

L'Oréal Hong Kong
YSL BEAUTÉ

Intelligent B2C Automation & Activation

Agency: Pontac

LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

VF Hong Kong
Timberland

TIMBERLAND FALL/WINTER 2020 – MEMBER PRESALE

Agency: XGATE

3. Best CX/UX Strategy
AXA Hong Kong and Macau

AXA Post-Vaccination Protection Programme

DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA

D&G NEW RETAIL EXPERIENCE

Agency: XGATE

livi bank

Pay, Shake, Earn

Agency: DDB Hong Kong

LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Swire Properties Management
Cityplaza

Cityplaza Endless Rewards, Endless Joy 

Agency: Cymballe

5. Best Engagement Campaign – Mass Audience
AXA Hong Kong and Macau

AXA BetterMe

Olympian City

Alien Planet Christmas Party 

Agency: HK Creates 

MegaBox Development Company
MegaBox

MegaBox App Revamp

Sino Group
Sino Club

Creating a Better Lifescape

Agency: More PR and Marketing

Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

6. Best Engagement Campaign – Targeted Audience
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

The Hong Kong Jockey Club

Season Opening Campaign

Agency: Uth Creative Group

The Hong Kong Jockey Club

LONGINES Hong Kong International Races 2020

Price.com.hk

The 1st Computer Online Expo

VF Hong Kong
Timberland

TIMBERLAND FALL/WINTER 2020 – MEMBER PRESALE

Agency: XGATE

7. Best Loyalty Campaign
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Sun Hung Kai Properties
SHKP Malls – Metroplaza, MOKO, YOHO MALL

SHKP Malls – Mega Sales

Agency: Sun Hung Kai Real Estate Agency

VF Hong Kong
Timberland

TIMBERLAND FALL/WINTER 2020 – MEMBER PRESALE

Agency: XGATE

8. Best Loyalty Campaign – Launch/Rebranding
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Sino Group
Sino Club

Creating a Better Lifescape

Agency: More PR and Marketing

TATCHA HONG KONG

TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

Agency: KREW

9. Best Loyalty Programme – Fashion & Beauty
DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA

D&G NEW RETAIL EXPERIENCE

Agency: XGATE

L'Oréal Hong Kong
YSL BEAUTÉ

Intelligent B2C Automation & Activation

Agency: Pontac

LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

TATCHA HONG KONG

TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

Agency: KREW

VF Hong Kong
Timberland

TIMBERLAND FALL/WINTER 2020 – MEMBER PRESALE

Agency: XGATE

12. Best Loyalty Programme – Lifestyle & Entertainment
Sino Group
Sino Club

Creating a Better Lifescape

Agency: More PR and Marketing

Sun Hung Kai Real Estate Agency
apm

apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

The Hong Kong Jockey Club

Season Opening Campaign

Agency: Uth Creative Group

Wheelock Properties (Hong Kong)

Wheelock Living

Agency: KREW

13. Best Loyalty Programme – Retail
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Price.com.hk

The 1st Computer Online Expo

Sun Hung Kai Real Estate Agency
MOKO

MOKO Mega Sales 2020

Agency: KREW

15. Best Membership Programme
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

MSIG Insurance (Hong Kong)
MSIG

「MSIG HK」Mobile App

Agency: ESDlife

Sun Hung Kai Real Estate Agency
MOKO

MOKO Mega Sales 2020

Agency: KREW

Verizon Media
Yahoo Hong Kong

Yahoo Membership Programme – Hong Kong Up Campaign

Agency: Above The Line

Wheelock Properties (Hong Kong)

Wheelock Living

Agency: KREW

16. Best Omni-Channel Strategy
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Olympian City & PopSquare
POP Gallery

POP Gallery – A New Retail Experience 

Sino Real Estate Agency
S+ REWARDS by Sino Malls

S+ REWARDS by Sino Malls – Freestyle Raffle

Agencies: REPRISE, Pontac Company

Sun Hung Kai Real Estate Agency
MOKO

MOKO Mega Sales 2020

Agency: KREW

17. Best Partnership Loyalty Campaign
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Olympian City & PopSquare
POP Gallery

POP Gallery – A New Retail Experience 

Sun Hung Kai Real Estate Agency
MOKO

MOKO Mega Sales 2020

Agency: KREW

18. Best Social Media Strategy
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

AXA Hong Kong and Macau

Go, Goal! Liverpool! CNY Double Rewards Campaign

Agency: XGATE

Price.com.hk

The 1st Computer Online Expo

Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

The Hong Kong Jockey Club

Season Opening Campaign

Agency: Uth Creative Group

19. Best Use of Apps
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

MSIG Insurance (Hong Kong)
MSIG

「MSIG HK」Mobile App

Agency: ESDlife

Olympian City

Alien Planet Christmas Party 

Agency: HK Creates 

Sun Hung Kai Properties
SHKP Malls – Metroplaza, MOKO, YOHO MALL

SHKP Malls – Mega Sales

Agency: Sun Hung Kai Real Estate Agency

20. Best Use of Contests/Promotions
FWD Insurance
FWD MAX

FWD MAX Gamification Platform

Agencies: Cymballe, Kinetix Systems

Olympian City

Alien Planet Christmas Party 

Agency: HK Creates 

Price.com.hk

The 1st Computer Online Expo

Sino Real Estate Agency
S+ REWARDS by Sino Malls

S+ REWARDS by Sino Malls – Freestyle Raffle

Agenies: REPRISE, Pontac Company

Sun Hung Kai Real Estate Agency
apm

apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

21. Best Use of Corporate Social Responsibility
A.S. Watson Group (HK)
Watsons Water

Drops of Fun

Agency: ESDlife

AXA Hong Kong and Macau

Mental Wellness Partner of Hongkongers

DBS Bank (Hong Kong)
DBS

Portraits of Purpose

Agency: Metta Communications

22. Best Use of Experiential Marketing
DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA

D&G NEW RETAIL EXPERIENCE

Agency: XGATE

L'Oréal Hong Kong
YSL BEAUTÉ

Intelligent B2C Automation & Activation

Agency: Pontac

Olympian City & PopSquare
POP Gallery

POP Gallery – A New Retail Experience

Swire Properties Management
Citygate Outlets

The Hunt Is On

Agency: Cymballe

The Hong Kong Jockey Club

Season Opening Campaign

Agency: Uth Creative Group

23. Best Use of Gamification
BCT Group
BCT Financial, Bank Consortium Trust Company

MPF Simulation Game

Agency: CruiSo Digital Solutions

FWD Insurance
FWD MAX

FWD MAX Gamification Platform

Agencies: Cymballe, Kinetix Systems

Lingnan University

LingU Info Trip

Agency: CMRS Digitial Solutions

Sino Real Estate Agency
S+ REWARDS by Sino Malls

S+ REWARDS by Sino Malls – Freestyle Raffle

Agencies: REPRISE, Pontac Company

Swire Properties Management
Citygate Outlets

The Hunt Is On

Agency: Cymballe

24. Best Use of Influencers
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Price.com.hk

The 1st Computer Online Expo

Sun Hung Kai Real Estate Agency
apm

apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

The Hong Kong Jockey Club

Season Opening Campaign

Agency: Uth Creative Group

25. Best Use of Integrated Marketing Strategy
AXA Hong Kong and Macau

AXA BetterMe

Agency: Publicis Hong Kong

DBS Bank (Hong Kong)
DBS

Portraits of Purpose

Agency: Metta Communications

DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

The Hong Kong Jockey Club

LONGINES Hong Kong International Races 2020

26. Best Use of Rewards & Incentives
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

livi bank

Pay, Shake, Earn

Agency: DDB Hong Kong

Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Verizon Media
Yahoo Hong Kong

Yahoo Membership Programme – Hong Kong Up Campaign

Agency: Above The Line

27. Best Use of Smart Data Analytics
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

L'Oréal Hong Kong
YSL BEAUTÉ

Intelligent B2C Automation & Activation

Agency: Pontac

Olympian City & PopSquare
POP Gallery

POP Gallery – A New Retail Experience 

Sino Real Estate Agency
S+ REWARDS by Sino Malls

S+ REWARDS by Sino Malls – Freestyle Raffle

Agencies: REPRISE, Pontac Company

Wheelock Properties (Hong Kong)

Wheelock Living

Agency: KREW

28. Best Use of Technology
FWD Insurance
FWD MAX

FWD MAX Gamification Platform

Agencies: Cymballe, Kinetix Systems

L'Oréal Hong Kong
YSL BEAUTÉ

Intelligent B2C Automation & Activation

Agency: Pontac

Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

VF Hong Kong
Timberland

TIMBERLAND FALL/WINTER 2020 – MEMBER PRESALE

Agency: XGATE

The Hong Kong Jockey Club

LONGINES Hong Kong International Races 2020