Judge Profile

Katelyn Jiang

Head of Marketing and Communications

Katelyn leads Quantifeed’s Marketing and Communications team to achieve its vision of ‘Delivering better financial futures for everyone’.

She spearheads the brand and marketing strategy to drive business growth and reputational success across the Asia-Pacific region through campaigns, events, digital marketing, and PR.

Prior to Quantifeed, Katelyn spent almost a decade with HSBC where she held a range of different marketing and communications roles in Asia working across its global businesses to promote the bank’s capabilities in the region. She led the go-to-market PR strategy for HSBC’s renowned PayMe for Business app in Hong Kong as part of the leadership team overseeing its business roadmap.

Before relocating to Hong Kong, Katelyn worked in Shanghai with MSL Group where she was responsible for the go-to-market Marcomms strategies for creative brands like Absolute Vodka, Ikea, Sony and Porsche. Katelyn also worked in Paris for LVMH with some most talented event planners and marketers promoting fashion brands like Celine and Louis Vuitton.

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