General Manager, Global Marketing
Hong Kong Airlines
Having worked in branding for more than a decade, Purple Yao has an abundance of experience in multicultural branding management. With her consistent pursuit of making perfection even more perfect, she has led the team to exhibit a Hong Kong spirit, vibrancy and open-mindedness through the media of Hong Kong Airlines. As a result, the brand image, “Fresh and Very Hong Kong”, has now been popularised and is well-known by the masses. In recent years, the series of activities that she has programmed has immensely improved the brand’s influence and made Hong Kong Airlines a new and unique star in the aviation industry.