Senior Director, Marketing & Communications, Customer Experience
Generali Hong Kong
Sheila joined Generali Hong Kong in January 2020 as Senior Director, Marketing & Communications, setting up the marketing team leading internal & external communications, digital marketing, integrated marketing campaigns, customer experience, and loyalty partnership to drive Generali brand awareness and business growth in Hong Kong.
Before joining Generali, Sheila spent 5 years with AXA Asia driving the AXA brand in Asia. She also worked in AXA Group to launch a global brand campaign and the first global partnership. Leveraging her 20 years’ experience in brand and marketing management in different industries and markets, Sheila will continue establishing Generali brand and building customer loyalty in Hong Kong.