Assistant Vice President, Loyalty (CRM)
Shangri-La Hotels & Resorts
Stella Wei is a seasoned professional in CRM, Loyalty & Database Marketing. She is currently AVP of Loyalty (CRM) for Shangri-La and responsible for group’s CRM strategy including CRM architecture, data integration and integrity, customer analysis and lifecycle management.
She takes pride in her work to make things happen and enjoyed the process of being from scratch to hatch. Prior to Shangri-La, she worked for an international loyalty agency, where she worked together with a diverse range of luxury hospitality clients and led the loyalty program marketing strategy in Asia Pacific.