Winners


Best of Show – Brand
Best of Show – Brand
yuu Rewards Club
Best of Show – Agency
Best of Show – Agency
M&C Saatchi Spencer Hong Kong
1. Best Acquisition Strategy
Gold
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency:  M&C Saatchi Spencer Hong Kong

Silver
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Bronze
FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

2. Best CRM Strategy
Gold
FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

Silver
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Bronze
L'Oréal Hong Kong
YSL BEAUTÉ

Intelligent B2C Automation & Activation

Agency: Pontac

3. Best CX/UX Strategy
Gold
DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA

D&G NEW RETAIL EXPERIENCE

Agency: XGATE

Gold
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Silver
Swire Properties Management
Cityplaza

Cityplaza Endless Rewards, Endless Joy 

Agency: Cymballe

Bronze
AXA Hong Kong and Macau

AXA Post-Vaccination Protection Programme

4. Best Eco-Loyalty Campaign
Gold
A.S. Watson Group (HK)
Watsons Water

Drops of Fun

Agency: ESDlife

Silver
Sino Group
Sino Club

Creating a Better Lifescapes

Agency: More PR and Marketing

5. Best Engagement Campaign – Mass Audience
Gold
Olympian City

Alien Planet Christmas Party 

Agency: HK Creates 

Silver
MegaBox Development Company
MegaBox

MegaBox App Revamp

Bronze
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

6. Best Engagement Campaign – Targeted Audience
Gold
The Hong Kong Jockey Club

Season Opening Campaign

Silver
The Hong Kong Jockey Club

LONGINES Hong Kong International Races 2020

Bronze
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

7. Best Loyalty Campaign
Gold
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Gold
VF Hong Kong
Timberland

TIMBERLAND FALL/WINTER 2020 – MEMBER PRESALE

Agency: XGATE

Silver
FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

Bronze
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

8. Best Loyalty Campaign – Launch/Rebranding
Gold
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Silver
FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

Bronze
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Bronze
Sino Group
Sino Club

Creating a Better Lifescape

Agency: More PR and Marketing

9. Best Loyalty Programme – Fashion & Beauty
Gold
L'Oréal Hong Kong
YSL BEAUTÉ

Intelligent B2C Automation & Activation

Agency: Pontac

Silver
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Bronze
DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA

D&G NEW RETAIL EXPERIENCE

Agency: XGATE

Bronze
TATCHA HONG KONG

TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

Agency: KREW

10. Best Loyalty Programme – Finance & Insurance
Gold
FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

Silver
AXA Hong Kong and Macau

AXA BetterMe

Agency: Publicis Hong Kong

11. Best Loyalty Programme – Food & Beverage
Gold
Swire Properties Management
Citygate Outlets

“Anytime Anywhere, Dine & Earn Your Share” F&B Rewards 

Agency: Cymballe

12. Best Loyalty Programme – Lifestyle & Entertainment
Gold
Sun Hung Kai Real Estate Agency
apm

apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

Silver
The Hong Kong Jockey Club

Season Opening Campaign

Bronze
Wheelock Properties (Hong Kong)

Wheelock Living

Agency: KREW

13. Best Loyalty Programme – Retail
Gold
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Silver
Sun Hung Kai Real Estate Agency
MOKO

MOKO Mega Sales 2020

Agency: KREW

Bronze
Price.com.hk

The 1st Computer Online Expo

15. Best Membership Programme
Gold
Wheelock Properties (Hong Kong)

Wheelock Living

Agency: KREW

Silver
LVMH
Fresh Hong Kong

Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Silver
Verizon Media
Yahoo Hong Kong

Yahoo Membership Programme – Hong Kong Up Campaign

Agency: Above The Line

Bronze
MSIG Insurance (Hong Kong)
MSIG

「MSIG HK」Mobile App

Agency: ESDlife

16. Best Omni-Channel Strategy
Gold
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Silver
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Bronze
Sun Hung Kai Real Estate Agency
MOKO

MOKO Mega Sales 2020

Agency: KREW

17. Best Partnership Loyalty Campaign
Gold
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Silver
Olympian City & PopSquare
POP Gallery

POP Gallery – A New Retail Experience 

Bronze
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

18. Best Social Media Strategy
Gold
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Silver
AXA Hong Kong and Macau

Go, Goal! Liverpool! CNY Double Rewards Campaign

Agency: XGATE

Silver
The Hong Kong Jockey Club

Season Opening Campaign

Bronze
Price.com.hk

The 1st Computer Online Expo

19. Best Use of Apps
Gold
FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

Silver
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Bronze
Olympian City

Alien Planet Christmas Party 

Agency: HK Creates 

20. Best Use of Contests/Promotions
Gold
Olympian City

Alien Planet Christmas Party 

Agency: HK Creates 

Silver
Price.com.hk

The 1st Computer Online Expo

Bronze
Sun Hung Kai Real Estate Agency
apm

apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

21. Best Use of Corporate Social Responsibility
Gold
A.S. Watson Group (HK)
Watsons Water

Drops of Fun

Agency: ESDlife

Silver
AXA Hong Kong and Macau

Mental Wellness Partner of Hongkongers

Bronze
DBS Bank (Hong Kong)
DBS

Portraits of Purpose

Agency: Metta Communications

22. Best Use of Experiential Marketing
Gold
Swire Properties Management
Citygate Outlets

The Hunt Is On

Agency: Cymballe

Silver
DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA

D&G NEW RETAIL EXPERIENCE

Agency: XGATE

Bronze
Olympian City & PopSquare
POP Gallery

POP Gallery – A New Retail Experience

23. Best Use of Gamification
Gold
Lingnan University

LingU Info Trip

Agency: CMRS Digital Solutions

Silver
Swire Properties Management
Citygate Outlets

The Hunt Is On

Agency: Cymballe

Bronze
BCT Group
BCT Financial, Bank Consortium Trust Company

MPF Simulation Game

Agency: CruiSo Digital Solutions

24. Best Use of Influencers
Gold
The Hong Kong Jockey Club

Season Opening Campaign

Silver
Sun Hung Kai Real Estate Agency
apm

apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

Bronze
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

25. Best Use of Integrated Marketing Strategy
Gold
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Silver
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Bronze
DBS Bank (Hong Kong)
DBS

Portraits of Purpose

Agency: Metta Communications

26. Best Use of Rewards & Incentives
Gold
DFI Development (HK)
yuu Rewards Club

yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Silver
FWD Insurance
FWD MAX

FWD MAX 2.0 Revamp Campaign 

Agencies: DDB Hong Kong, Kinetix Systems

Silver
Verizon Media
Yahoo Hong Kong

Yahoo Membership Programme – Hong Kong Up Campaign

Agency: Above The Line

Bronze
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

27. Best Use of Smart Data Analytics
Gold
L'Oréal Hong Kong
YSL BEAUTÉ

Intelligent B2C Automation & Activation

Agency: Pontac

Silver
American Express

The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Bronze
Wheelock Properties (Hong Kong)

Wheelock Living

Agency: KREW

28. Best Use of Technology
Gold
The Hong Kong Jockey Club

LONGINES Hong Kong International Races 2020

Silver
L'Oréal Hong Kong
YSL BEAUTÉ

Intelligent B2C Automation & Activation

Agency: Pontac

Silver
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk

Crazy Sale eStore

Agency: PRIZM Group

Bronze
FWD Insurance
FWD MAX

FWD MAX Gamification Platform

Agencies: Cymballe, Kinetix Systems