Finalists


01. Best Idea – Branded Content
Carat Media Services Hong Kong
foodpanda Hong Kong

THE AHHH 2.0

Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

Strategic Public Relations Group
Procter & Gamble, First Aid Beauty

First Aid Beauty – The FABulous launch

02. Best Idea – Corporate Social Responsibility
5 Miles Lab, CMRS Digital Solutions
Sun Life Hong Kong

Prediabetes Awareness Campaign

eMotionLAB
Sino Group

Feel the Motion 

Madbox Communications
Oxford University Press

OUP Supports Education Community

Metta Communications
DBS

Portraits of Purpose

Narrow Door
Senior Citizen Home Safety Association

Memory fades, but love is not forgotten.

03. Best Idea – Customer Acquisition
French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit

WeWa Card is THAT Instant

frengers communications
P&G Oral-B

The Arrival of the Future

KREW
Wheelock Properties (Hong Kong)

Wheelock Living

M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Narrow Door, PRIZM Group
Sun Life Hong Kong

Helping Millennials Improve Retirement Readiness

04. Best Idea – Customer Engagement
CMRS Digital Solutions
Maxim's Caterers – Maxim's Cakes

Maxim's Cakes Monopoly Mission

Cymballe
Citygate Outlets (Swire Properties Management)

The Hunt is On

Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

Zlashy
Zurich

ZUUUP – Zuuuper Speed Micro-insurance

05. Best Idea – CX/UX
French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit

WeWa Card is THAT Instant

Guru Online
Hysan Development Company

Cheap Century Exclusive – Communities Mobilized

Zlashy
Fidelity Investment Management

Apply TVC in 15 minutes

Zlashy
Nespresso Hong Kong

What is Nespresso

Zlashy
Zurich

ZUUUP – Zuuuper Speed Micro-insurance

06. Best Idea – Design
Cymballe, Zlashy
adidas Hong Kong

adidas Sneakerhead challenge

Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark

Blossom Me, Blossom Anytime

Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark

PEACH-UP Baby Butt

Zlashy
Nespresso Hong Kong

What is Nespresso

07. Best Idea – Digital Solution
CMRS Digital Solutions
Visa Hong Kong

#SupportSmall

EY Mtel
A.S. Watson Group

New Digital Initiatives of Watsons HK Shopping App

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

Zlashy
Fidelity Investment Management

Apply TVC in 15 minutes

Zlashy
Zurich

ZUUUP – Zuuuper Speed Micro-insurance

08. Best Idea – Events
5 Miles Lab
Sun Life Hong Kong

Prediabetes Awareness Campaign Sports Interest Discovery AI Test

Infinity Pico Asia
HP Inc. Malaysia

HP Inc.’s 2020 Launch and Partner Event – Creators of Tomorrow

Zparkle Asia
Henderson Land Development — Square Mile Association

Square Mile Barrel Run Challenge

09. Best Idea – Experiential Marketing
BIG and PLAY Production
Leisure and Cultural Services Department, HKSAR Government

FEST BOX

French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit

WeWa Card is THAT Instant

PONTAC, SPRING PUBLIC RELATIONS, PEN & PAPER
GUERLAIN (HONG KONG)

BEE GARDEN 2020

Zparkle Asia
Henderson Land Development — Square Mile Association

Square Mile Barrel Run Challenge

10. Best Idea – Gaming
5 Miles Lab
Sun Life Hong Kong

Prediabetes Awareness Campaign Sports Interest Discovery AI Test

CMRS Digital Solutions
Maxim's Caterers – Maxim's Cakes

Maxim's Cakes Monopoly Mission

CruiSo Digital Solutions
BCT Group

MPF Simulation Game

Cymballe, Zlashy
adidas Hong Kong

adidas Sneakerhead challenge

Guru Online
Hysan Development Company

Cheap Century Exclusive – Communities Mobilized

11. Best Idea – Influencer
Eighty20 Marketing
K11 Concepts

K11 Twinning

French Rotational Production
PrimeCredit

WeWa – Much More Than Just Cash Rebate

Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Le Groupe Passion
FWD Life Insurance Company (Bermuda)

FWD North Pole Marathon 2020

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum 

12. Best Idea – Integrated Marketing
Carat Media Services Hong Kong
foodpanda Hong Kong

THE AHHH 2.0

M&C Saatchi Spencer Hong Kong, Mediabrands Hong Kong
China Construction Bank (Asia)

CCB (Asia) 2020 Branding Campaign

M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Narrow Door, PRIZM Group
Sun Life Hong Kong

Helping Millennials Improve Retirement Readiness

Zlashy
Zurich

ZUUUP – Zuuuper Speed Micro-insurance

13. Best Idea – Launch/Rebranding
dentsuMCGARRYBOWEN, amnet
Manulife (International)

Increase Your Odds of Survival 

frengers communications
P&G Oral-B

The Arrival of the Future

Hungry Digital
JobsDB Hong Kong

Jobs That Matter

M&C Saatchi Spencer Hong Kong, Mediabrands Hong Kong
China Construction Bank (Asia)

CCB (Asia) 2020 Branding Campaign

M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

14. Best Idea – Mobile & Apps
Cymballe
Citygate Outlets (Swire Properties Management)

The Hunt is On

EY Mtel
A.S. Watson Group

New Digital Initiatives of Watsons HK Shopping App

M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

REPRISE, Pontac Company
Sino Real Estate Agency

S+ REWARDS by Sino Malls – Freestyle Raffle 

Uth Creative
CSL Mobile

csl. 5G Launch

15. Best Idea – Out-of-Home
Carat Media Services Hong Kong
foodpanda Hong Kong

THE AHHH 2.0

frengers communications
P&G Oral-B

The Arrival of the Future

M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

16. Best Idea – Partnership/Sponsorship
Carat Media Services Hong Kong
foodpanda Hong Kong

THE AHHH 2.0

CMRS Digital Solutions
Visa Hong Kong

#SupportSmall

CruiSo Digital Solutions
CSL Mobile

csl. 5G Launch

eMotionLAB
Sino Group

Feel the Motion

Le Groupe Passion
FWD Life Insurance Company (Bermuda)

FWD North Pole Marathon 2020

17. Best Idea – Public Awareness
5 Miles Lab, CMRS Digital Solutions
Sun Life Hong Kong

Prediabetes Awareness Campaign

Dentsu X
Ocean Park Corporation

Ocean Park: Big 3 Project – Conservation Chill Club

frengers communications
Bowtie Life Insurance Company

Self-Protection Era

Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

MSLGROUP
JobsDB Hong Kong

Jobs That Matter

18. Best Idea – Public Relations
French Rotational Production
PrimeCredit

WeWa – Much More Than Just Cash Rebate

Madbox Communications
Oxford University Press

OUP Supports Education Community

MSLGROUP
JobsDB Hong Kong

Jobs That Matter

MSLGROUP
New World Development

Love Without Borders

Ogilvy Hong Kong
Pizza Hut

Pizza Hut x IKEA Meatball Pizza

19. Best Idea – Social Media
CMRS Digital Solutions
Visa Hong Kong

#SupportSmall

Eighty20 Marketing
K11 Concepts

K11 Love Power

Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Ogilvy Hong Kong
Pizza Hut

Pizza Hut x IKEA Meatball Pizza

Sutton Hong Kong
Sunpride Foundation

#MyArtPrideStory

20. Best Idea – Video
Carat HK, iProspect HK
Standard Chartered (Hong Kong)

Bank From Home. Invest From Home 

dentsuMCGARRYBOWEN
Manulife (International)

Increase Your Odds of Survival

Dentsu Hong Kong
Prudential Hong Kong

Unpredictable Doesn’t Stop You

M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

21. Best Use of AI
5 Miles Lab
Sun Life Hong Kong

Prediabetes Awareness Campaign Sports Interest Discovery AI Test 

CruiSo Digital Solutions
CSL Mobile

csl. 5G Launch

iClick Interactive Asia Group
K11 Musea

K11 Musea – “Share Joy” Campaign

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

Pontac
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

22. Best Use of Content
Carat HK, iProspect HK
Standard Chartered (Hong Kong)

Bank From Home. Invest From Home

Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Hungry Digital
JobsDB Hong Kong

Jobs That Matter

Muse Group
Ocean Park Hong Kong

Getting closer in Social during park closed

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

23. Best Use of CRM
iProspect HK
Shiseido Hong Kong

Ultimune Repush 2020

Pontac
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

PRIZM Group
Friso

WhatsApp Business Integrated with Chatbot 

PRIZM Group
Hysan Mall

Hysan O2O CRM vending machine Program

REPRISE, Pontac Company
Sino Real Estate Agency

S+ REWARDS by Sino Malls – Freestyle Raffle 

24. Best Use of Data/Insights
CruiSo Digital Solutions
CSL Mobile

csl. 5G Launch

iProspect HK, Carat HK
Standard Chartered (Hong Kong)

FX in Your Everyday Life

iProspect HK, Carat HK
Standard Chartered (Hong Kong)

Smarter Loan Nowadays

Pontac
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

PRIZM Group
Hysan Mall

Hysan O2O CRM vending machine Program

25. Best Use of Digital Solution
Cosmose
K11 Concepts, SKII

Anti-Pandemic Digital Campaign

CruiSo Digital Solutions
CSL Mobile

csl. 5G Launch

Pontac
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

PRIZM Group
Hysan Mall

Hysan O2O CRM vending machine Program

Zlashy
Zurich

ZUUUP – Zuuuper Speed Micro-insurance

26. Best Use of Gaming
CMRS Digital Solutions
Maxim's Caterers – Maxim's Cakes

Maxim's Cakes Monopoly Mission

CruiSo Digital Solutions
BCT Group

MPF Simulation Game

Guru Online
Hysan Development Company

Cheap Century Exclusive – Communities Mobilized

iClick Interactive Asia Group
Great Eagle Holdings

Ontolo’s “Wisdom of Living” Membership Campaign

REPRISE, Pontac Company
Sino Real Estate Agency

S+ REWARDS by Sino Malls – Freestyle Raffle 

27. Best Use of Influencer
Cymballe, Zlashy
adidas Hong Kong

adidas Sneakerhead challenge

frengers communications
P&G Oral-B

The Arrival of the Future

Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Madbox Communications
New Zealand Trade & Enterprise

Taste New Zealand 

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

28. Best Use of Integrated Media
Carat Media Services Hong Kong
foodpanda Hong Kong

THE AHHH 2.0

New iMedia Solutions
DR REBORN

Time to REBORN

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

Omakase Greater Bay Area
Futu Securities International (HK)

FuPower

Strategic Public Relations Group
Procter & Gamble, First Aid Beauty

First Aid Beauty – The FABulous launch

29. Best Use of Mobile & Apps
Cymballe
Citygate Outlets (Swire Properties Management)

The Hunt is On

EY Mtel
A.S. Watson Group

New Digital Initiatives of Watsons HK Shopping App

Guru Online
Hysan Development Company

Cheap Century Exclusive – Communities Mobilized

KREW
Wheelock Properties (Hong Kong)

Wheelock Living

REPRISE, Pontac Company
Sino Real Estate Agency

S+ REWARDS by Sino Malls – Freestyle Raffle 

30. Best Use of O2O Strategy
Cosmose
K11 Concepts

Anti-Pandemic O2O Campaign

FevaWorks Solutions
Langham Place

POP UP eSTORE Campaign

Guru Online
Hysan Development Company

Cheap Century Exclusive – Communities Mobilized

Twenty Production House
K11 Concepts

K11 MUSEA LIVE SHOP

Vpon Big Data
adidas

Embracing Omni Accelerator to Exploit Market Opportunities with Adidas

31. Best Use of Out-Of-Home
Carat Media Services Hong Kong
foodpanda Hong Kong

THE AHHH 2.0

frengers communications
P&G Oral-B

The Arrival of the Future

M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Mediabrands Hong Kong, M&C Saatchi Spencer Hong Kong
China Construction Bank (Asia)

CCBA 2020 Thematic Campaign

32. Best Use of Programmatic
Havas Media Hong Kong, Havas Worldwide Hong Kong
FTLife

Embrace Change for a Better Future

Hungry Digital
Fairwood Holdings

Click & Collect

Hungry Digital, OMD, Search Guru
Cigna Worldwide Life Insurance Company & Cigna Worldwide General Insurance Company

RETHINK

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

Pontac
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

33. Best Use of SEM Strategy
Aloha Group
Fidelity International

Fidelity International 2020 Thought Leadership SEM Campaign

Aloha Group
Genki Sushi

Genki Sushi 24/7 Sales Driven SEM Campaign

GroupM Communications Hong Kong
United Asia Finance

YES UA Digital Activation Campaign 2020

iProspect HK
Standard Chartered (Hong Kong)

Smarter Loan Nowadays

KREW
TATCHA HONG KONG

TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

34. Best Use of Social Media
Eighty20 Marketing
K11 Concepts

K11 Twinning

Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

JengAh
Gillette Hong Kong

Gillette HK – Shave Now!

Muse Group
Ocean Park Hong Kong

Getting closer in Social during park closed

Twenty Production House
K11 Concepts

K11 MUSEA LIVE SHOP

35. Best Use of Technology
CMRS Digital Solutions
1O1O

1O1O 5G Launch – Embrace Exclusive Vision

Cosmose
K11 Concepts

Anti-Pandemic Campaign

KREW
Wheelock Properties (Hong Kong)

Wheelock Living

Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

Zlashy
Fidelity Investment Management

Apply TVC in 15 minutes

36. Best Use of Venue
Cymballe
Citygate Outlets (Swire Properties Management)

The Hunt is On

Imagine Lab
Swire Properties Management

LINE FRIENDS JINGLE ALL THE WAY TO THE ISLAND

Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark

PEACH-UP Baby Butt

Zparkle Asia
Henderson Land Development — Square Mile Association

Square Mile Barrel Run Challenge