Executive Director, Head of Group Strategic Marketing and Communications
DBS Bank (Hong Kong)
Amy Wu is Executive Director, and Head of Group Strategic Marketing and Communications, at DBS Bank (Hong Kong).
Before joining DBS, Amy was the Lead of Pay TV Marketing under PCCW Media Group, managing customer portfolio, optimizing subscription revenue, building brand preference and driving engagement with the brand through all marketing channels for both the broadband TV and OTT services, namely Now TV and Now E. Over the course of her career, Amy has worked at Nike for 10 years in various leadership roles, including Hong Kong Territory General Manager and Nike Women General Manager for Greater China, bringing the Nike’s inspiration and innovation to consumer in the GC region. Amy is passionate about creating social impact through innovation, activation and storytelling. She is also a big fan of driving sustainability and is eager to do more in this space.
Amy holds a Bachelor’s degree in Communications, with an emphasis in Public Relations from California State University, Fullerton.