Judge Profile



Ellen Wong

Associate Director Marketing
sky100 Hong Kong Observation Deck

Ellen joined  sky100  Hong  Kong  Observation  Deck in  2015  as  Associate  Director, Marketing.   In charge of the  Marketing team,  Ellen is responsible for developing and implementing various marketing campaigns to promote greater brand awareness of the deck in both local and overseas markets.

Prior to joining  sky100,  Ellen worked for a number of tourism boards, including the Singapore Tourism  Board, where she spent four years at the Headquarters in Singapore involving in the development of attractions. In 2006, she was posted back to Hong  Kong as the  Area  Director at the Singapore  Tourism  Board  Hong  Kong  Office.  During her tenure, Ellen successfully positioned  Singapore as a  top destination for families and weekend getaways.

Ellen then joined Tourism Victoria, where she helmed the marketing promotions for the Hong Kong, Southern and Western China markets. To widen her exposure beyond the outbound tourism industry,  Ellen also joined the Trade Services department of Hong Kong Tourism Board and enriched her network with inbound tourism partners.

Ellen graduated from  Hong  KongPolytechnic  University with a  Bachelor’sDegree in Tourism  Management. Driven by her passion for sharing her experiences with others, Ellen also serves as a guest speaker in various institutes in Hong Kong including Hong Kong Polytechnic University, THEi and IVE.


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