Associate Director Marketing
sky100 Hong Kong Observation Deck
Ellen joined sky100 Hong Kong Observation Deck in 2015 as Associate Director, Marketing. In charge of the Marketing team, Ellen is responsible for developing and implementing various marketing campaigns to promote greater brand awareness of the deck in both local and overseas markets.
Prior to joining sky100, Ellen worked for a number of tourism boards, including the Singapore Tourism Board, where she spent four years at the Headquarters in Singapore involving in the development of attractions. In 2006, she was posted back to Hong Kong as the Area Director at the Singapore Tourism Board Hong Kong Office. During her tenure, Ellen successfully positioned Singapore as a top destination for families and weekend getaways.
Ellen then joined Tourism Victoria, where she helmed the marketing promotions for the Hong Kong, Southern and Western China markets. To widen her exposure beyond the outbound tourism industry, Ellen also joined the Trade Services department of Hong Kong Tourism Board and enriched her network with inbound tourism partners.
Ellen graduated from Hong KongPolytechnic University with a Bachelor’sDegree in Tourism Management. Driven by her passion for sharing her experiences with others, Ellen also serves as a guest speaker in various institutes in Hong Kong including Hong Kong Polytechnic University, THEi and IVE.