Head Of Trade Marketing (Hong Kong & Taiwan)
Patrick Fong, Head of Trade Marketing for Hong Kong and Taiwan at Ferrero Asia, with responsibility for commercial strategy, portfolio management, market activation, and corporate sponsorships. Prior to joining Ferrero Asia, he built solid experience in strategic business development, event and brand management in several companies within alcoholic beverage category.
He has leaded and managed many international sponsorships & campaigns, including car racing, sports, concerts and exhibitions. He has also leaded a few strategic brand revamp projects.
He believes in brand cycle with the lead of innovation; details is the key to success.