Head of Marketing
yuu Rewards Club, Dairy Farm Group
Ronald Wong is currently the Head of Marketing for yuu Rewards Club, the newly launched multi-partner coalition CRM programme under the Diary Farm Group & Jardines. It is a mega scale CRM platform serving millions of customers of high-profile retail brands in HK such as Mannings, IKEA, 7-11, Wellcome & Marketplace by Jasons, KFC and Pizza Hut. The advertising & brand strategy, CRM communications and digital social engagement are part of Ronald’s scope.
Prior to yuu Rewards Ronald has managed the life insurer AIA Group’s brand strategy for its 18 operating markets in the Asia Pacific region, which involved a significant brand transformation to a health orientated proposition and introduced a healthy living CRM platform AIA Vitality.