Judge Profile

Tracey Kwong

General Manager Corporate Communications
Hong Kong Airlines

Tracey Kwong is an aviation geek and a seasoned airline communications executive with almost two decades of experience in public relations. A brand advocate and global communicator, she currently heads the Corporate Communications division at Hong Kong Airlines and is responsible for shaping the carrier’s narrative across all engagement channels. She drives integrated communications and crisis readiness for brand promotion and issues management while remaining passionate about youth education and stakeholder engagement through various community outreach programmes.

Tracey revamped Hong Kong Airline’s magazine from “Aspire” to “+852”, using a globally-recognizable identifier to connect readers to the best of Hong Kong and beyond. Her recent “Embrace HOME Kong” sunset flight – a special Hong Kong to Hong Kong service – attracted media attention worldwide, and kept the carrier’s brand alive amidst this difficult time.

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