Winners


Best of Show – Campaign
Overall
Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh

Best of Show – Agency
Overall
Hardchi Creative
01. Best Idea – Branded Content
Gold
Carat Media Services Hong Kong
foodpanda Hong Kong

THE AHHH 2.0

Silver
M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Bronze
Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

02. Best Idea – Corporate Social Responsibility
Gold
eMotionLAB
Sino Group

Sino Group X eMotionLAB – Feel the Motion

Silver
Metta Communications, 3T6B
DBS

Portraits of Purpose

Bronze
Narrow Door
Senior Citizen Home Safety Association

Memory fades, but love is not forgotten.

03. Best Idea – Customer Acquisition
Gold
M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Silver
Narrow Door, PRIZM Group
Sun Life Hong Kong

Helping Millennials Improve Retirement Readiness

Bronze
French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit

WeWa Card is THAT Instant

04. Best Idea – Customer Engagement
Gold
Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Silver
Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

Bronze
Cymballe
Citygate Outlets (Swire Properties Management)

The Hunt is On

05. Best Idea – CX/UX
Gold
French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit

WeWa Card is THAT Instant

Silver
Guru Online
Hysan Development Company

Cheap Century Exclusive – Communities Mobilized

Bronze
Zlashy
Fidelity Investment Management

Apply TVC in 15 minutes

06. Best Idea – Design
Gold
Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Silver
Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark

Blossom Me, Blossom Anytime

Silver
Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark

PEACH-UP Baby Butt

Bronze
Zlashy
Nespresso Hong Kong

What is Nespresso

07. Best Idea – Digital Solution
Gold
EY Mtel
A.S. Watson Group

New Digital Initiatives of Watsons HK Shopping App

Silver
CMRS Digital Solutions
Visa Hong Kong

#SupportSmall

Bronze
Zlashy
Fidelity Investment Management

Apply TVC in 15 minutes

08. Best Idea – Events
Gold
Zparkle Asia
Henderson Land Development — Square Mile Association

Square Mile Barrel Run Challenge

Silver
Infinity Pico Asia
HP Inc. Malaysia

HP Inc.’s 2020 Launch and Partner Event – Creators of Tomorrow

Bronze
5 Miles Lab
Sun Life Hong Kong

Prediabetes Awareness Campaign Sports Interest Discovery AI Test

09. Best Idea – Experiential Marketing
Gold
PONTAC, SPRING PUBLIC RELATIONS, PEN & PAPER
GUERLAIN (HONG KONG)

BEE GARDEN 2020

Silver
Zparkle Asia
Henderson Land Development — Square Mile Association

Square Mile Barrel Run Challenge

Bronze
BIG and PLAY Production
Leisure and Cultural Services Department, HKSAR Government

FEST BOX

10. Best Idea – Gaming
Gold
Guru Online
Hysan Development Company

Cheap Century Exclusive – Communities Mobilized

Silver
CMRS Digital Solutions
Maxim's Caterers – Maxim's Cakes

Maxim's Cakes Monopoly Mission

Silver
Cymballe, Zlashy
adidas Hong Kong

adidas Sneakerhead challenge

Bronze
CruiSo Digital Solutions
BCT Group

MPF Simulation Game

11. Best Idea – Influencer
Gold
French Rotational Production
PrimeCredit

WeWa – Much More Than Just Cash Rebate

Gold
Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Silver
Le Groupe Passion
FWD Life Insurance Company (Bermuda)

FWD North Pole Marathon 2020

Bronze
Eighty20 Marketing
K11 Concepts

K11 Twinning

12. Best Idea – Integrated Marketing
Gold
Carat Media Services Hong Kong
foodpanda Hong Kong

THE AHHH 2.0

Silver
M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Bronze
Narrow Door, PRIZM Group
Sun Life Hong Kong

Helping Millennials Improve Retirement Readiness

13. Best Idea – Launch/Rebranding
Gold
frengers communications
P&G Oral-B

The Arrival of the Future

Silver
M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Bronze
dentsuMCGARRYBOWEN, amnet
Manulife (International)

Increase Your Odds of Survival 

14. Best Idea – Mobile & Apps
Gold
Cymballe
Citygate Outlets (Swire Properties Management)

The Hunt is On

Silver
EY Mtel
A.S. Watson Group

New Digital Initiatives of Watsons HK Shopping App

Bronze
Uth Creative
CSL Mobile

csl. 5G Launch

15. Best Idea – Out-of-Home
Gold
frengers communications
P&G Oral-B

The Arrival of the Future

Silver
M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Bronze
Carat Media Services Hong Kong
foodpanda Hong Kong

THE AHHH 2.0

16. Best Idea – Partnership/Sponsorship
Gold
CruiSo Digital Solutions
CSL Mobile

csl. 5G Launch

Silver
CMRS Digital Solutions
Visa Hong Kong

#SupportSmall

Bronze
Le Groupe Passion
FWD Life Insurance Company (Bermuda)

FWD North Pole Marathon 2020

17. Best Idea – Public Awareness
Gold
MSLGROUP
JobsDB Hong Kong

Jobs That Matter

Silver
5 Miles Lab, CMRS Digital Solutions
Sun Life Hong Kong

Prediabetes Awareness Campaign

Bronze
frengers communications
Bowtie Life Insurance Company

Self-Protection Era

18. Best Idea – Public Relations
Gold
Ogilvy Hong Kong
Pizza Hut

Pizza Hut x IKEA Meatball Pizza

Silver
MSLGROUP
New World Development

Love Without Borders

Bronze
MSLGROUP
JobsDB Hong Kong

Jobs That Matter

19. Best Idea – Social Media
Gold
Ogilvy Hong Kong
Pizza Hut

Pizza Hut x IKEA Meatball Pizza

Silver
Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Bronze
CMRS Digital Solutions
Visa Hong Kong

#SupportSmall

Bronze
Sutton Hong Kong
Sunpride Foundation

#MyArtPrideStory

20. Best Idea – Video
Gold
Carat HK, iProspect HK
Standard Chartered (Hong Kong)

Bank From Home. Invest From Home 

Silver
dentsuMCGARRYBOWEN
Manulife (International)

Increase Your Odds of Survival

Bronze
Dentsu Hong Kong
Prudential Hong Kong

Unpredictable Doesn’t Stop You

21. Best Use of AI
Gold
CruiSo Digital Solutions
CSL Mobile

csl. 5G Launch

Silver
Pontac
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Bronze
iClick Interactive Asia Group
K11 Musea

K11 Musea – “Share Joy” Campaign

22. Best Use of Content
Gold
Carat HK, iProspect HK
Standard Chartered (Hong Kong)

Bank From Home. Invest From Home

Silver
Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Bronze
Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

23. Best Use of CRM
Gold
iProspect HK
Shiseido Hong Kong

Ultimune Repush 2020

Silver
Pontac
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Silver
PRIZM Group
Hysan Mall

Hysan O2O CRM vending machine Program

Bronze
PRIZM Group
Friso

WhatsApp Business Integrated with Chatbot 

24. Best Use of Data/Insights
Gold
CruiSo Digital Solutions
CSL Mobile

csl. 5G Launch

Silver
iProspect HK, Carat HK
Standard Chartered (Hong Kong)

Smarter Loan Nowadays

Bronze
iProspect HK, Carat HK
Standard Chartered (Hong Kong)

FX in Your Everyday Life

25. Best Use of Digital Solution
Gold
Cosmose
K11 Concepts, SKII

Anti-Pandemic Digital Campaign

Silver
PRIZM Group
Hysan Mall

Hysan O2O CRM vending machine Program

Bronze
Zlashy
Zurich

ZUUUP – Zuuuper Speed Micro-insurance

26. Best Use of Gaming
Gold
Guru Online
Hysan Development Company

Cheap Century Exclusive – Communities Mobilized

Silver
CMRS Digital Solutions
Maxim's Caterers – Maxim's Cakes

Maxim's Cakes Monopoly Mission

Bronze
iClick Interactive Asia Group
Great Eagle Holdings

Ontolo’s “Wisdom of Living” Membership Campaign

27. Best Use of Influencer
Gold
Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Silver
Madbox Communications
New Zealand Trade & Enterprise

Taste New Zealand 

Bronze
Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

28. Best Use of Integrated Media
Gold
Strategic Public Relations Group
Procter & Gamble, First Aid Beauty

First Aid Beauty – The FABulous launch

Silver
Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

Bronze
New iMedia Solutions
DR REBORN

Time to REBORN

Bronze
Omakase Greater Bay Area
Futu Securities International (HK)

FuPower

29. Best Use of Mobile & Apps
Gold
KREW
Wheelock Properties (Hong Kong)

Wheelock Living

Silver
REPRISE, Pontac Company
Sino Real Estate Agency

S+ REWARDS by Sino Malls – Freestyle Raffle 

Bronze
EY Mtel
A.S. Watson Group

New Digital Initiatives of Watsons HK Shopping App

30. Best Use of O2O Strategy
Gold
Guru Online
Hysan Development Company

Cheap Century Exclusive – Communities Mobilized

Silver
FevaWorks Solutions
Langham Place

POP UP eSTORE Campaign

Bronze
Cosmose
K11 Concepts

Anti-Pandemic O2O Campaign

31. Best Use of Out-Of-Home
Gold
M&C Saatchi Spencer Hong Kong
DFI Development (HK)

yuu Rewards Club Launch 2020

Silver
frengers communications
P&G Oral-B

The Arrival of the Future

Bronze
Mediabrands Hong Kong, M&C Saatchi Spencer Hong Kong
China Construction Bank (Asia)

CCBA 2020 Thematic Campaign

32. Best Use of Programmatic
Gold
Hungry Digital
Fairwood Holdings

Click & Collect

Silver
Pontac
YSL BEAUTÉ Hong Kong

Intelligent B2C Automation & Activation

Bronze
Hungry Digital, OMD, Search Guru
Cigna Worldwide Life Insurance Company & Cigna Worldwide General Insurance Company

RETHINK

33. Best Use of SEM Strategy
Gold
GroupM Communications Hong Kong
United Asia Finance

YES UA Digital Activation Campaign 2020

Silver
Aloha Group
Genki Sushi

Genki Sushi 24/7 Sales Driven SEM Campaign

Bronze
Aloha Group
Fidelity International

Fidelity International 2020 Thought Leadership SEM Campaign

Bronze
KREW
TATCHA HONG KONG

TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

34. Best Use of Social Media
Gold
Hardchi Creative
TamJai Yunnan Mixian

TamJai Jeh Jeh 

Gold
Muse Group
Ocean Park Hong Kong

Getting closer in Social during park closed

Silver
Twenty Production House
K11 Concepts

K11 MUSEA LIVE SHOP

Bronze
JengAh
Gillette Hong Kong

Gillette HK – Shave Now!

35. Best Use of Technology
Gold
CMRS Digital Solutions
1O1O

1O1O 5G Launch – Embrace Exclusive Vision

Silver
Cosmose
K11 Concepts

Anti-Pandemic Campaign

Bronze
Ogilvy Hong Kong, UM Hong Kong
American Express

The Road to Platinum

Bronze
Zlashy
Fidelity Investment Management

Apply TVC in 15 minutes

36. Best Use of Venue
Gold
Zparkle Asia
Henderson Land Development — Square Mile Association

Square Mile Barrel Run Challenge

Silver
Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark

PEACH-UP Baby Butt

Bronze
Cymballe
Citygate Outlets (Swire Properties Management)

The Hunt is On