Winners 2020


Best of Show – Campaign
Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
Best of Show – Agency
ANON
01. Best Idea – Branded Content
GOLD ANON
Hong Kong Tourism Board
Hong Kong Arts Month 2019
SILVER Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
BRONZE Serif Communications & Design
The Dairy Farm Company
7Café Rebranding Campaign
02. Best Idea – Corporate Social Responsibility
GOLD ANON
Orbis Hong Kong
I am not a badge
SILVER Alchemist HK, Plastrons, E’s Concept Communication
Lee Tung Avenue Management Company
Prosperous and Auspicious Year of the Pig
BRONZE frengers communications
A Drop of Life
Alex Strives For Water
03. Best Idea – Customer Acquisition
GOLD Mindshare Hong Kong, Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
SILVER ANON
Moët Hennessy Asia Pacific
Glenmorangie – Taste Chamber
BRONZE REPRISE
Patisserie La Lune
The Mooncake that is made in HK, made for HK
04. Best Idea – Customer Engagement
GOLD REPRISE, UM Hong Kong
Coca-Cola China
The minute-made coupons by Minute Maid
SILVER McCann Worldgroup Hong Kong
American Eagle Outfitters
You. In Color.
BRONZE Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
05. Best Idea – CX/UX
GOLD ANON
Moët Hennessy Asia Pacific
Glenmorangie – Taste Chamber
SILVER MakeItLoud Marketing
Sino Real Estate Agency – Leasing Marketing & Promotions Department
tmtplaza x LEGO Big Box Factory
SILVER REPRISE
Sino
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
BRONZE MONI
PVH Corp.
Find Your Perfect Fit
06. Best Idea – Design
GOLD ohmykids, Neonet
Olympian City
Journey To The Past @ Olympian City
SILVER Leo Burnett
Cathay Pacific Airways
Nobody Does Rugby Sevens Like Hong Kong
BRONZE Hong Kong Creates, Celebite
Olympian City, Hong Kong Innovation Foundation
Think Like Leonardo da Vinci 500th Anniversary Exhibition
07. Best Idea – Digital Solution
GOLD Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
SILVER PS Workshop
Coca-Cola
Voices in a pack
BRONZE MakeItLoud Marketing
Sino Real Estate Agency – Leasing Marketing & Promotions Department
tmtplaza x LEGO Big Box Factory
08. Best Idea – Events
GOLD ohmykids, Neonet
Olympian City
Journey To The Past @ Olympian City
SILVER Zlashy
VF Corporation
Vans Musicians Wanted 2019
BRONZE MSLGROUP, Caravan
FWD, Sun Entertainment, William Chan Design
FWD x The World of Studio Ghibli’s Animation
09. Best Idea – Experiential Marketing
GOLD ANON
Swire Properties
Artistree – Be Moved
SILVER ohmykids, Neonet
Olympian City
Journey To The Past @ Olympian City
BRONZE ANON
Moët Hennessy Asia Pacific
Glenmorangie – Taste Chamber
10. Best Idea – Gaming
GOLD 5 Miles Lab
General Mills Hong Kong
Love Like Nothing Else
SILVER Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
SILVER ohmykids, Neonet
Olympian City
Journey To The Past @ Olympian City
BRONZE Kontec
Estée Lauder Group
The Wish Lab
11. Best Idea – Influencer
GOLD Rebel Angelo
Unilever Hong Kong
AHC G6 campaign
SILVER MSLGROUP
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2019
SILVER TWO AM Digital
TamJai Yunnan Mixian
iChips 3S Launch Conference
BRONZE REPRISE
Hong Kong Breast Cancer Foundation
Early Detection Saves Lives
12. Best Idea – Integrated Marketing
GOLD frengers communications, Six Degrees PR
A Drop of Life
Alex Strives For Water
SILVER Edelman, Sunny Idea (HK)
Oatly
The New Word
BRONZE ANON, Madlab, PHD Hong Kong
The Hong Kong Jockey Club
The Hong Kong Jockey Club Membership Division – Extraordinary Me Extraordinary Team – Staff Communication & Hiring Campaign
13. Best Idea – Launch/Rebranding
GOLD Edelman, Sunny Idea (HK)
Oatly
The New Word
SILVER Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
BRONZE Publicis Groupe Hong Kong
Cathay Pacific Airways
Cathay Pacific – Move Beyond
14. Best Idea – Mobile & Apps
GOLD TBWA\ Hong Kong
Inchcape Hong Kong
Find Your Unbeaten Path
SILVER Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
BRONZE Green Tomato
Hysan Marketing Service
Lee Gardens App Launch
15. Best Idea – Out-of-Home
GOLD ANON
Hong Kong Tourism Board
Hong Kong Arts Month 2019
SILVER ANON
Nike Hong Kong
CRAZY DREAMS HK MARATHON 2019
BRONZE CMRS Digital Solutions
Sun Life Hong Kong
Motion Graffiti
16. Best Idea – Partnership/Sponsorship
GOLD PHD Hong Kong, Secret Tour
Unilever Hong Kong
Not Just One Brand of Real Beauty
SILVER Medium Rare Company
Taikoo Place
Discover Taikoo Place
BRONZE MakeItLoud Marketing, Impact Communication Company
Lee Tung Avenue Management Co., Citywalk Management Co.
GAIA, The Earth Exhibition
17. Best Idea – Public Awareness
GOLD ANON
Hong Kong Tourism Board
Hong Kong Arts Month 2019
SILVER TBWA\ Hong Kong, Carat Media Services Hong Kong, iProspect
Standard Chartered Hong Kong
SCB Rule of 300
BRONZE Alchemist HK, Plastrons, E’s Concept Communication
Lee Tung Avenue Management Company
Prosperous and Auspicious Year of the Pig
18. Best Idea – Public Relations
GOLD Edelman, Sunny Idea (HK)
Oatly
The New Word
SILVER PLUG AGENCY, LORE
TUMI
TUMI Loft
SILVER REPRISE
Hong Kong Breast Cancer Foundation
Early Detection Saves Lives
BRONZE Betake Marketing (HK)
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
19. Best Idea – Social Media
GOLD frengers communications
A Drop of Life
Alex Strives For Water
SILVER McCann Worldgroup Hong Kong
American Eagle Outfitters
You. In Color.
BRONZE MSLGROUP
Melco Resorts & Entertainment
Be An Anime Hero
20. Best Idea – Video
GOLD Spoon Digital
Hong Kong Tourism Board
Rock the Boat
SILVER Dentsu Hong Kong
Prudential Hong Kong
Prudential Juvenile Campaign
BRONZE Beyond Digital Solutions
DBS Bank (Hong Kong)
I Love Coffee Offer
BRONZE Carat Media Services Hong Kong, The Right Side
Sony Corporation of Hong Kong
SONY BRAVIA X9500G Launch Campaign
21. Best Use of AI
GOLD Xaxis Hong Kong, MediaCom Hong Kong 
AIA Hong Kong
Tax Incentive Programme Campaign
SILVER Xaxis Hong Kong, GroupM
Melco Resorts & Entertainment
The House of Dancing Water Always-on Acquisition Campaign
BRONZE ESDlife
Li Ka Shing Foundation
HK$1 Billion Crunch Time Instant Relief Fund Programme
22. Best Use of Content
GOLD Havas Hong Kong, French Rotational Production
AXA Hong Kong and Macau
“Life is like a Drama” Campaign
SILVER Sky Post
The Dairy Farm Company
7Café Rebranding Campaign
BRONZE mcgarrybowen Hong Kong
Manulife (International)
Save Better
23. Best Use of CRM
GOLD TBWA\ Hong Kong
The Dairy Farm Company
Mann Card Programme Transformation
SILVER REPRISE
Sino
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
BRONZE PRIZM Group
FrieslandCampina
WhatsApp Business Integrated with Chatbot and Community Management Development
24. Best Use of Data/Insights
GOLD FABCOM
Hong Kong Telecommunications
Netvigator Shield Campaign
SILVER Digitas Hong Kong
Cathay Pacific Airways
Cathay Pacific Always in Performance Campaign
BRONZE Mindshare Hong Kong – Neo, Xaxis Hong Kong
Genting Hong Kong
Fueling the Cruise Engine with Data
25. Best Use of Digital Solution
GOLD Cymballe
Hongkong Land
LANDMARK Christmas 2019
SILVER PRIZM Group
FrieslandCampina
Friso baby expo interactive experience
BRONZE Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
26. Best Use of Gaming
GOLD Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
SILVER REPRISE
Sino
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
BRONZE 5 Miles Lab
General Mills Hong Kong
Love Like Nothing Else
BRONZE KREW
DBS Bank (Hong Kong)
DBS Omni Event 2019
27. Best Use of Influencer
GOLD Zlashy
VF Corporation
Vans Musicians Wanted 2019
SILVER Carat Media Services Hong Kong, French Rotational Production
foodpanda Hong Kong
The AHHH
BRONZE McCann Worldgroup Hong Kong
American Eagle Outfitters
You. In Color.
28. Best Use of Integrated Media
GOLD mcgarrybowen Hong Kong
Manulife (International)
Manulife VHIS Campaign 2019
SILVER ANON
Hong Kong Tourism Board
Hong Kong Arts Month 2019
BRONZE Zlashy
VF Corporation
Vans Musicians Wanted 2019
29. Best Use of Mobile & Apps
GOLD REPRISE
Sino
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
SILVER Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
BRONZE Automated Systems (H.K.)
Wynn Resort (Macau) S.A.
Macau Wynn Mobile App
BRONZE ESDlife
WeVow
30. Best Use of O2O Strategy
GOLD Mindshare Hong Kong
L’Oréal Hong Kong
Unlock YSL Beauté Love Locker with Kiss ID
SILVER REPRISE, UM Hong Kong
Coca-Cola China
The minute-made coupons by Minute Maid
BRONZE Chicle Communications
I-Primo Hong Kong
Guardian of Love
BRONZE Guru Online
Hysan Development Company
O2O Seamless Ecosphere in Lee Gardens Area
31. Best Use of Out-Of-Home
GOLD ANON
Hong Kong Tourism Board
Hong Kong Arts Month 2019
SILVER ANON
Nike Hong Kong
CRAZY DREAMS HK MARATHON 2019
SILVER CMRS Digital Solutions
Sun Life Hong Kong
Motion Graffiti
BRONZE JCDecaux Transport
MTR advertising
Digital Experiential Stations
32. Best Use of Programmatic
GOLD Amnet Hong Kong, mcgarrybowen Hong Kong
Manulife (International)
Manulife VHIS Campaign 2019
SILVER Xaxis Hong Kong, MediaCom Hong Kong
AIA Hong Kong
Tax Incentive Programme Campaign
BRONZE Mindshare Hong Kong – Neo, Xaxis Hong Kong
Genting Hong Kong
Data Sailing To Greater Prediction
33. Best Use of SEO
GOLD mcgarrybowen Hong Kong, iProspect Hong Kong
Manulife (International)
Manulife VHIS Campaign 2019
SILVER iProspect Hong Kong
ASH
Uplifting Visibility for ASH through Organic Search
BRONZE Aloha Group
Fidelity International
Fidelity International 2019 Regional SEO Campaign
BRONZE UM Hong Kong
American Express
Lifestyle Re-defined
34. Best Use of Social Media
GOLD MSLGROUP
Melco Resorts & Entertainment
Be An Anime Hero
SILVER McCann Worldgroup Hong Kong
American Eagle Outfitters
You. In Color.
BRONZE frengers communications
A Drop of Life
Alex Strives For Water
35. Best Use of Technology
GOLD Hong Kong Creates, Celebite
Olympian City, Hong Kong Innovation Foundation
Think Like Leonardo da Vinci 500th Anniversary Exhibition
SILVER Mindshare Hong Kong
Prudential Hong Kong
Turning likers to bikers: materializing sports heroine’s online fandom with world’s first virtual velodrome
BRONZE ANON
Moët Hennessy Asia Pacific
Glenmorangie – Taste Chamber
36. Best Use of Venue
GOLD ANON
Swire Properties
Artistree – Urban Playground
SILVER ANON
Swire Properties
Pacific Place – Let’s Spend Christmas Together
BRONZE Hong Kong Creates, Celebite
Olympian City, Hong Kong Innovation Foundation
Think Like Leonardo da Vinci 500th Anniversary Exhibition