Finalists


01. Excellence in Advertising
AXA Hong Kong and Macau
Live with Confidence
Agencies: Leo Burnett, Publicis Conseil, Havas Media Hong Kong
Bowtie Life Insurance Company
Self-Protection Era
Agency: frengers communications
Cathay Pacific
It’s All About Family – Chinese New Year Campaign
Agency: Publicis Groupe Hong Kong
DBS Bank (Hong Kong)
DBS
Banking Unplugged: Digital Customer Onboarding Campaign
Agency: Dentsu Aegis Network Hong Kong
Reckitt Benckiser Hong Kong
Durex
Durex Make Love Simple Campaign 2020
Agency: The Bread Digital
02. Excellence in Branded Content
AIA International
AIA Hong Kong
The Fight against COVID-19
Agency: Uth Creative Group
American Express Hong Kong
Lifestyle Re-defined
Agency: UM Hong Kong
Crown Motors (Inchcape Hong Kong)
Toyota
Half Time Moment
Agency: Meology
Reckitt Benckiser Hong Kong
Durex
Durex Make Love Simple Campaign 2020
Agency: The Bread Digital
Vennic
TamJai SamGor
Spicy Island
Agency: MADKIDS
03. Excellence in Content Marketing
Cathay Pacific
It’s All About Family – Chinese New Year Campaign
Agency: Publicis Groupe Hong Kong
Citibank (Hong Kong)
More Than a Bank in My Hand.
Agency: Tula
Jardine Restaurant Group
KFC Hong Kong
Golden Salted Egg Series Campaign
Agency: The Bread Digital
Nike Hong Kong
Nike Training Club (NTC)
Home Sweat Home
Agency: New Media Group
Visa Hong Kong
Visa
#SupportSmall
Agency: CMRS Digital Solutions
04. Excellence in Corporate Social Responsibility
A Drop of Life
Alex Strives for Water
Agency: frengers communications
AIA International
AIA Hong Kong
The Fight against COVID-19
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
Mead Johnson Nutrition
Stop the Silent Struggle – Postpartum Depression Awareness Programme
Agency: Ogilvy
Standard Chartered (Hong Kong)
Here for good: Standard Chartered – Hong Kong Council of Social Service Subdivided Unit Subsidy Programme
Agencies: Social Strategy Hong Kong, Flips, Hong Kong Council of Social Service
05. Excellence in Creative Design
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition 
Agencies: Hong Kong Creates, Celebite
Kimberly Clark
Huggies
PEACH-UP Baby Butt
Agencies: Havas Hong Kong, Wavemaker Hong Kong
Kimberly Clark
Kotex
Blossom Me, Blossom Anytime
Agencies: Havas Hong Kong, Wavemaker Hong Kong
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
Nespresso Hong Kong
Nespresso (Hong Kong)
What is Nespresso
Agency: Zlashy
06. Excellence in CX/UX
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
D·PARK (Member of New World Group)
D·PARK
PUFFY PARK
Agency: Above The Line
Nespresso Hong Kong
Nespresso (Hong Kong)
What is Nespresso
Agency: Zlashy
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
Verizon Media Hong Kong
Yahoo Hong Kong
Yahoo Super App
Agency: Above The Line
07. Excellence in Customer Engagement
DBS Bank (Hong Kong)
DBS
DBS Sustainability Campaign 2019
 
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
Hysan Development Company
Lee Gardens
Cheap Century Exclusive – Communities Mobilized
Agency: Guru Online
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
08. Excellence in Data-Driven Marketing
AIA International
AIA Hong Kong
AIA iTravel Protect
Agency: MediaCom Hong Kong
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
SmarTone Mobile Communications
SmarTone
SmarTone 5G Launch Campaign
Sgency: Spoon Digital
Standard Chartered (Hong Kong)
FX in Your Everyday Life
Agency: iProspect HK
09. Excellence in Digital Marketing
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
AIA International
AIA Hong Kong
The Fight against COVID-19
Agencies: Uth Creative Group, MediaCom Hong Kong
Hang Seng Bank
GoGingerOnion
#InstaMockExam – The First-ever Mock Exam On Instagram! 
Agency: The Bread Digital
Hysan Development Company
Lee Gardens
Cheap Century Exclusive – Communities Mobilized
Agency: Guru Online
Ocean Park Corporation
Ocean Park
Ocean Park Halloween Fest 2019
Agencies: dentsu X, Metta Communications
10. Excellence in Exclusive Event
Blackbird Concessionaires – Official Ferrari Dealer
Ferrari
Ferrari Roma Hong Kong Launch
HK Cardiovascular Disease Prevention Society
Stroke Prevention Screening Campaign 2019
Agency: PRPPL Consultancy
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
Link Asset Management
The Quayside
The Quayside Tenants Welcoming Events Series
Vans APAC
Vans
Vans Musician Wanted 2019
Agency: Zlashy
11. Excellence in Experiential Marketing
AIA International
AIA Hong Kong
AIA Carnival with AIA Zone & AIA Lounge
Agencies: As One Interactive, T Creative
Cityplaza Hong Kong
Cityplaza x Coca-Cola® Lucky Red New Year
Agencies: Air Concepts, Boxing Promotion, Rise Creation 
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition 
Agencies: Hong Kong Creates, Celebite
Link Asset Management
The Quayside
The Quayside Inauguration Events Series
Ngong Ping 360
Happy Childhood Memories
Agency: Above The Line
12. Excellence in Event Marketing
AIA International
AIA Hong Kong
AIA Carnival with AIA Zone & AIA Lounge
Agencies: As One Interactive, T Creative
D·PARK (Member of New World Group)
D·PARK
PUFFY PARK
Agency: Above The Line
DBS Bank (Hong Kong)
DBS Omni Event 2019
Agency: KREW
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP
K11 Group
K11 MUSEA
Cultural Muse Encounter
Agency: What If
13. Excellence in Financial Marketing
AIA International
AIA Hong Kong
The Fight against COVID-19
Agency: Uth Creative Group
American Express Hong Kong
Lifestyle Re-defined
Agency: UM Hong Kong
BCT Group
BCT
MPF Simulation Game
Agency: CruiSo Digital Solutions
DBS Bank (Hong Kong)
DBS Omni Event 2019
Agency: KREW
Standard Chartered (Hong Kong)
Smarter Loan Nowadays
Agency: iProspect HK
14. Excellence in Health & Beauty Marketing
GUERLAIN (HONG KONG)
BEE GARDEN 2020
Agencies: PONTAC, SPRING PUBLIC RELATIONS, PEN & PAPER
Hong Kong Anti-Cancer Society
Care You Deserve
The Most Stubborn Grandma, The Sleepless Son
Agency: Bones Communications
Kimberly Clark
Kotex
Blossom Me, Blossom Anytime
Agencies: Havas Hong Kong, Wavemaker Hong Kong
Shiseido Hong Kong
Clé de Peau Beauté Hong Kong
Radiant Fluid Foundation Matte Launch
Agencies: Dentsu Aegis Network Hong Kong, iProspect Hong Kong
Shiseido Hong Kong
Shiseido
Shiseido Make Up Big Bang
Agencies: Dentsu Aegis Network Hong Kong, iProspect Hong Kong
15. Excellence in Innovation
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
CSL Mobile
1O1O
1O1O 5G Launch – Embrace Exclusive Vision
Agency: CMRS Digital Solutions
CSL Mobile
csl.
csl. 5G Launch
Agency: Uth Creative Group
PrimeCredit
WeWa
WeWa Virtual Card Launch Campaign
Agency: Vibes
Zurich
Zurich Insurance (Hong Kong)
Zuuup – Zuuuper Speed Micro-insurance
Agency: Zlashy
16. Excellence in Insurance Marketing
AIA International
AIA Hong Kong
AIA iTravel Protect
Agencies: Accenture Interactive, Greater China, MediaCom Hong Kong
AIA International
AIA Hong Kong
The Fight against COVID-19
Agency: Uth Creative Group
AXA Hong Kong and Macau
Live with Confidence
Agencies: Leo Burnett, Publicis Conseil, Havas Media Hong Kong
Bowtie Life Insurance Company
Self-Protection Era 
Agency: frengers communications
Zurich
Zurich Insurance (Hong Kong)
Zuuup – Zuuuper Speed Micro-insurance
Agency: Zlashy
17. Excellence in Integrated Marketing
AIA International
AIA Hong Kong
The Fight against COVID-19
Agency: Uth Creative Group
Citibank (Hong Kong)
More Than a Bank in My Hand.
Agecny: Tula
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
DBS Bank (Hong Kong)
DBS
Banking Unplugged: Digital Customer Onboarding Campaign
Agency: Dentsu Aegis Network Hong Kong
foodpanda Hong Kong
The AHHH
Agencies: Carat Media Services Hong Kong, French Rotational Production
18. Excellence in KOL Partnership
foodpanda Hong Kong
The AHHH
Agencies: Carat Media Services Hong Kong, French Rotational Production
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD North Pole Marathon 2020
Agency: Le Groupe Passion
PepsiCo Beverages Hong Kong
Quaker
Drip Essence of Chicken
Agency: MAD Creative Lab
Shiseido Hong Kong
Shiseido
Shiseido Make Up Big Bang
Agenices: Dentsu Aegis Network Hong Kong, iProspect Hong Kong
TamJai Yunnan Mixian
iChips 3S Launch Conference
Agency: TWO AM Digital
19. Excellence in Launch/Rebranding
Bowtie Life Insurance Company
Self-Protection Era
Agency: frengers communications
Coca-Cola
Taste the city. Taste the feeling. 
Agency: The PS Workshop
foodpanda Hong Kong
The AHHH
Agencies: Carat Media Services Hong Kong, French Rotational Production
PepsiCo Beverages Hong Kong
Quaker
Drip Essence of Chicken
Agency: MAD Creative Lab
SmarTone Mobile Communications
SmarTone
SmarTone 5G Launch Campaign
Agency: Spoon Digital
20. Excellence in Lifestyle & Entertainment Marketing
Cityplaza Hong Kong
Cityplaza x Coca-Cola® Lucky Red New Year
Agencies: Air Concepts, Boxing Promotion, Rise Creation 
Lee Tung Avenue Management Company
Wings of Christmas
Agencies: MakeItLoud Marketing, C3 Project Management
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Harbour North Cherry Blossom Festival 2020
Agency: Wasabi Creation
Tai Kwun
MURAKAMI vs MURAKAMI.
Vans APAC
Vans
Vans Musician Wanted 2019
Agency: Zlashy
21. Excellence in Loyalty Marketing
PCCW Media
Now TV / Now E
Stay Home, Stay Entertained
Agencies: Havas Hong Kong, Mindshare
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
Swire Properties
Citygate Outlets
“Anytime Anywhere, Dine & Earn Your Share” F&B Rewards Programme 
Agency: Cymballe
Verizon Media Hong Kong
Yahoo Hong Kong
Yahoo Super App
Agency: Above The Line
Wheelock Properties (Hong Kong)
Wheelock Living
Agency: KREW
22. Excellence in Mass Event
A Drop of Life
Alex Strives for Water
Agency: frengers communications, Six Degrees PR
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition 
Agencies: Hong Kong Creates, Celebite
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
Ngong Ping 360
Happy Childhood Memories
Agency: Above The Line
23. Excellence in Media Strategy
AXA Hong Kong and Macau
“Life is like a drama” Campaign
Agency: Havas Hong Kong
CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
Standard Chartered (Hong Kong)
Smarter Loan Nowadays
Agency: iProspect HK
Sun Hung Kai Real Estate Agency
MOKO
MOKO Mega Sales 2020
Agency: KREW
Vans APAC
Vans
Vans Musician Wanted 2019
Agency: Zlashy
24. Excellence in Mobile Marketing
adidas Hong Kong
adidas
Sneakerhead Challenge
Agencies: Cymballe, Zlashy
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
Hang Seng Bank
GoGingerOnion
#InstaMockExam – The First-ever Mock Exam On Instagram! 
Agency: The Bread Digital
Hysan Development Company
Lee Gardens
Cheap Century Exclusive – Communities Mobilized
Agency: Guru Online
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
25. Excellence in Online Video
Cathay Pacific
It’s All About Family – Chinese New Year Campaign
Agency: Publicis Groupe Hong Kong
Cathay Pacific
Till We Fly Again
Agency: Publicis Groupe Hong Kong
Deliveroo HK
Deliveroo
Roo Roo Shogun
Agency: Noah Workshop, Durian
Reckitt Benckiser Hong Kong
Durex
Durex Make Love Simple Campaign 2020
Agency: The Bread Digital
TamJai Yunnan Mixian
iChips 3S Launch Conference
Agency: TWO AM Digital
26. Excellence in Partnership
CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP
Hong Kong Tramways
Tram+ Partnership
Jardine Restaurant Group
KFC Hong Kong
New Era Plant-based Series Launch Campaign
Agency: e-Something Workshop
Visa Hong Kong
Visa
#SupportSmall
Agency: CMRS Digital Solutions
27. Excellence in Programmatic Marketing
AIA International
AIA Hong Kong
AIA iTravel Protect
Agency: MediaCom Hong Kong
American Express Hong Kong
Lifestyle Re-defined
Agency: UM Hong Kong
FTlife
“One Plan for Every Step”
Agency: Havas Hong Kong
28. Excellence in Public Relations
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition 
Agencies: Hong Kong Creates, Celebite
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
Ngong Ping 360
Happy Childhood Memories
Agency: Above The Line
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Harbour North Cherry Blossom Festival 2020
Agency: Wasabi Creation
29. Excellence in Retail Marketing
Kimberly Clark
Huggies
PEACH-UP Baby Butt
Agencies: Havas Hong Kong, Wavemaker Hong Kong
Maxim's Caterers
Maxim’s Cakes
Maxim’s Mango Mochi Cake Series
Agency: Uth Creative Group 
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
Sun Hung Kai Properties
SHKP Malls – Metroplaza, MOKO, YOHO MALL
SHKP Malls – Mega Sales
Agency: Sun Hung Kai Real Estate Agency
Sun Hung Kai Real Estate Agency
East Point City
East Point City ‧ LITTLE TWIN STARS ‧ Kayo Horaguchi Enchanted Forest Christmas Party
Agency: BBG Promotion
30. Excellence in Social Media
AIA International
AIA Hong Kong
The Fight against COVID-19
Agencies: Uth Creative Group, MediaCom Hong Kong
Cathay Pacific
Till We Fly Again
Agency: Publicis Groupe Hong Kong
CSL Mobile
csl.
csl. 5G Launch
Agency: Uth Creative Group
Jardine Restaurant Group
KFC Hong Kong
Golden Salted Egg Series Campaign
Agency: The Bread Digital
Reckitt Benckiser Hong Kong
Durex
Durex Make Love Simple Campaign 2020
Agency: The Bread Digital
31. Excellence in Targeted Event
DBS Bank (Hong Kong)
DBS Omni Event 2019
Agency: KREW
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition 
Agencies: Hong Kong Creates, Celebite
Swire Properties
Citygate Outlets
Citygate Outlets x Line Friends Jingle All the Way to the Island
Agencies: Imagine Lab, Dynamic Duo PR
Vans APAC
Vans
Vans Musician Wanted 2019
Agency: Zlashy
Vitasoy
Vitasoy “Be Good To Yourself” Pop-up Cafe
Agency: On Air Collective
32. Excellence in Use of Technology
AIA International
AIA Hong Kong
AIA iTravel Protect
Agency: MediaCom Hong Kong
CSL Mobile
csl.
csl. 5G Launch
Agency: Uth Creative Group
Fidelity Investment Management
Fidelity Hong Kong
TVC Account Opening Channel Innovation
Agency: Zlashy
Hang Lung Properties
Hang Lung e-Privilege
Agency: INITSOC
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas