Judge Profile



Adrian Tan

Assistant Vice President, Brand & Marketing
Genting Cruise Lines

Adrian is currently the AVP of Marketing for Genting Cruise Lines and owns the responsibility of the group’s brand and marketing strategy. He relocated to Hong Kong in 2017 to head up the strategy & planning arm for Dentsu Hong Kong.

With over a decade of experience in brand and marketing consultancy across Asia, he has serviced a diverse range of clients including PepsiCo, Unilever, DBS Bank, Mitsubishi Electric, Capitaland, Parkway Health Group, Danone, Master Kong, Audi, just to name a few.

He specialises in customised consulting projects covering the spaces of brand and business strategy, trend analysis, competitor understanding, new product development and consumer insight. He is also involved in facilitating ideation sessions, workshops and presenting at conferences.


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