Judge Profile

Benny Ko

Head of Branding, Sales and Marketing

Benny is a seasoned marketer who brings more than 20 years of brand marketing experience, specializing in brand building and communication to create and manage some very successful brands and advertising campaigns for renowned companies during his career in advertising agencies.

Benny is currently the Head of Branding in Mannings, The Dairy Farm Group, responsible for delivering marketing's measurable contribution to long term brand building that support business goals. By leading the strategic brand development, in-store communication and customer activation, Benny strives to ensure that it integrates with the overall targets.

Benny is a true believer on creative solutions that drive effectiveness,

This belief made him the regular effectiveness and marketing award winners. He was also the Chairman of EFFIE award of Hong Kong for 2 consecutive years.

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