Director of Digital Brand, Integrated Media and Membership Marketing
Nike Hong Kong
As the Digital Marketing Director of Nike, Jade leads the end-to-end digital journey, services and communications in Nike, from Brand building, E-commerce, CRM functions to MarTech development.
Jade has worked across HK, Taiwan and China markets along her professional career in digital field. Her motivation lies in accelerating digital products and useful services that add true value to the consumers. Having the true sportsmanship in her, Jade never stop delivering unexpected breakthroughs by launching multiple digital initiatives at Nike, including Nike.com E-commerce platform, omni channel membership programme, marketing automation engine, Rex Tso JDI campaign, Home Sweat Home initiative to inspire consumers to stay active during Convid-19 period.
Jade believes that with strong vision and belief, she would continue to lead the team to keep innovating in the everchanging world.