Head of Marketing, Digital
Jimsun Lui is an experienced marketer who is particularly strong in digital marketing, e-Commerce, branding, and content marketing. He believes unique brand positioning, customer experience, digital innovation and creativity are the keys to winning in the market. He works at Bupa Asia and is in charge of leads generation, online sales and branding, and various digital projects. He has worked in different roles, both on the client and agency side and served clients across different industries. He thinks marketing is interesting because it is a discipline combined of consumer psychology, data analysis, technology and creativity to drive business result.