Executive Director, Head of Marketing & Marketing Communications
DBS Bank (Hong Kong)
Julie is a veteran in business strategy and marketing. With over 25 years of experience in local and regional marketing, business strategy as well as public affairs in multi-national corporations including DBS, Citibank, Prudential, Shell and Dairy Farm, Julie sees marketing as no rocket science as good ideas are everywhere and anywhere as long as marketers are inquisitive enough.
Julie is also an experienced Lecturer teaching Strategic Marketing, CRM and Advertising Strategy. She holds Master of Business Administration (Executive MBA 2002) and Bachelor of Business Administration (Marketing) from The Chinese University of Hong Kong.
Julie is a frequent Guest Speaker and Panelist for marketing or industry conferences. She has been a judge for a number of renowned Marketing Awards including Campaign Asia Pacific Agency of the Year, The Marketing Event Awards, Effie and MARKies.