Marketing & PR Communications Director
Audi Hong Kong
Katty Chu is the Director of Marketing and PR Communications at Audi in Hong Kong, leading its corporate branding, integrated marketing communications, corporate affairs and media relationship management functions.
Katty has over 13 years’ experience in the Auto industry. She has been with the Audi brand since 2007, joined Volkswagen Group Hong Kong when it established the Audi National Sales Office in 2013. She worked her way up from marketing manager, to senior, to head of PR and communications, and to Marketing and PR director. She has a strong relationship networks, as well as intimate relationship with traditional and new media.
She takes an in-depth, hands-on approach on global marketing strategy. She has experience in strategic planning, social media, content strategy and communications, who stay upfront in market trend and team culture. As an effective communicator, her expertise lies in her ability to translate a brand mission, customer needs and business goals into compelling content that drives results to support the brand’s regional growth plan worldwide.