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Winners
Marketer of The Year
AIA International
01. Excellence in Advertising
Reckitt Benckiser Hong Kong
Durex
Durex Make Love Simple Campaign 2020
Agency: The Bread Digital
AXA Hong Kong and Macau
Live with Confidence
Agencies: Leo Burnett, Publicis Conseil, Havas Media Hong Kong
DBS Bank (Hong Kong)
DBS
Banking Unplugged: Digital Customer Onboarding Campaign
Agency: Dentsu Aegis Network Hong Kong
02. Excellence in Branded Content
AIA International
AIA Hong Kong
The Fight against COVID-19
Agency: Uth Creative Group
Crown Motors (Inchcape Hong Kong)
Toyota
Half Time Moment
Agency: Meology
American Express Hong Kong
Lifestyle Re-defined
Agency: UM Hong Kong
Reckitt Benckiser Hong Kong
Durex
Durex Make Love Simple Campaign 2020
Agency: The Bread Digital
03. Excellence in Content Marketing
Nike Hong Kong
Nike Training Club (NTC)
Home Sweat Home
Agency: New Media Group
Visa Hong Kong
Visa
#SupportSmall
Agency: CMRS Digital Solutions
Jardine Restaurant Group
KFC Hong Kong
Golden Salted Egg Series Campaign
Agency: The Bread Digital
04. Excellence in Corporate Social Responsibility
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
A Drop of Life
Alex Strives for Water
Agency: frengers communications
AIA International
AIA Hong Kong
The Fight against COVID-19
05. Excellence in Creative Design
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
Kimberly Clark
Huggies
PEACH-UP Baby Butt
Agencies: Havas Hong Kong, Wavemaker Hong Kong
Nespresso Hong Kong
Nespresso (Hong Kong)
What is Nespresso
Agency: Zlashy
06. Excellence in CX/UX
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
Verizon Media Hong Kong
Yahoo Hong Kong
Yahoo Super App
Agency: Above The Line
Nespresso Hong Kong
Nespresso (Hong Kong)
What is Nespresso
Agency: Zlashy
07. Excellence in Customer Engagement
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
Hysan Development Company
Lee Gardens
Cheap Century Exclusive – Communities Mobilized
Agency: Guru Online
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
08. Excellence in Data-Driven Marketing
AIA International
AIA Hong Kong
AIA iTravel Protect
Agency: MediaCom Hong Kong
CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
SmarTone Mobile Communications
SmarTone
SmarTone 5G Launch Campaign
Sgency: Spoon Digital
Standard Chartered (Hong Kong)
FX in Your Everyday Life
Agency: iProspect HK
09. Excellence in Digital Marketing
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
AIA International
AIA Hong Kong
The Fight against COVID-19
Agencies: Uth Creative Group, MediaCom Hong Kong
Ocean Park Corporation
Ocean Park
Ocean Park Halloween Fest 2019
Agencies: dentsu X, Metta Communications
10. Excellence in Exclusive Event
Vans APAC
Vans
Vans Musician Wanted 2019
Agency: Zlashy
HK Cardiovascular Disease Prevention Society
Stroke Prevention Screening Campaign 2019
Agency: PRPPL Consultancy
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
11. Excellence in Experiential Marketing
Cityplaza Hong Kong
Cityplaza x Coca-Cola® Lucky Red New Year
Agencies: Air Concepts, Boxing Promotion, Rise Creation
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Hong Kong Creates, Celebite
Link Asset Management
The Quayside
The Quayside Inauguration Events Series
12. Excellence in Event Marketing
D·PARK (Member of New World Group)
D·PARK
PUFFY PARK
Agency: Above The Line
K11 Group
K11 MUSEA
Cultural Muse Encounter
Agency: What If
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP
13. Excellence in Financial Marketing
American Express Hong Kong
Lifestyle Re-defined
Agency: UM Hong Kong
BCT Group
BCT
MPF Simulation Game
Agency: CruiSo Digital Solutions
DBS Bank (Hong Kong)
DBS Omni Event 2019
Agency: KREW
14. Excellence in Health & Beauty Marketing
Hong Kong Anti-Cancer Society
Care You Deserve
The Most Stubborn Grandma, The Sleepless Son
Agency: Bones Communications
Kimberly Clark
Kotex
Blossom Me, Blossom Anytime
Agencies: Havas Hong Kong, Wavemaker Hong Kong
GUERLAIN (HONG KONG)
BEE GARDEN 2020
Agencies: PONTAC, SPRING PUBLIC RELATIONS, PEN & PAPER
15. Excellence in Innovation
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
PrimeCredit
WeWa
WeWa Virtual Card Launch Campaign
Agency: Vibes
CSL Mobile
1O1O
1O1O 5G Launch – Embrace Exclusive Vision
Agency: CMRS Digital Solutions
16. Excellence in Insurance Marketing
Bowtie Life Insurance Company
Self-Protection Era
Agency: frengers communications
AIA International
AIA Hong Kong
AIA iTravel Protect
Agencies: Accenture Interactive, Greater China, MediaCom Hong Kong
Zurich
Zurich Insurance (Hong Kong)
Zuuup – Zuuuper Speed Micro-insurance
Agency: Zlashy
AXA Hong Kong and Macau
Live with Confidence
Agencies: Leo Burnett, Publicis Conseil, Havas Media Hong Kong
17. Excellence in Integrated Marketing
Citibank (Hong Kong)
More Than a Bank in My Hand.
Agecny: Tula
AIA International
AIA Hong Kong
The Fight against COVID-19
Agency: Uth Creative Group
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
foodpanda Hong Kong
The AHHH
Agencies: Carat Media Services Hong Kong, French Rotational Production
18. Excellence in KOL Partnership
foodpanda Hong Kong
The AHHH
Agencies: Carat Media Services Hong Kong, French Rotational Production
TamJai Yunnan Mixian
iChips 3S Launch Conference
Agency: TWO AM Digital
Shiseido Hong Kong
Shiseido
Shiseido Make Up Big Bang
Agenices: Dentsu Aegis Network Hong Kong, iProspect Hong Kong
19. Excellence in Launch/Rebranding
Coca-Cola
Taste the city. Taste the feeling.
Agency: The PS Workshop
SmarTone Mobile Communications
SmarTone
SmarTone 5G Launch Campaign
Agency: Spoon Digital
Bowtie Life Insurance Company
Self-Protection Era
Agency: frengers communications
20. Excellence in Lifestyle & Entertainment Marketing
Tai Kwun
MURAKAMI vs MURAKAMI
Vans APAC
Vans
Vans Musician Wanted 2019
Agency: Zlashy
Lee Tung Avenue Management Company
Wings of Christmas
Agencies: MakeItLoud Marketing, C3 Project Management
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Harbour North Cherry Blossom Festival 2020
Agency: Wasabi Creation
21. Excellence in Loyalty Marketing
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
PCCW Media
Now TV / Now E
Stay Home, Stay Entertained
Agencies: Havas Hong Kong, Mindshare
Verizon Media Hong Kong
Yahoo Hong Kong
Yahoo Super App
Agency: Above The Line
Wheelock Properties (Hong Kong)
Wheelock Living
Agency: KREW
22. Excellence in Mass Event
A Drop of Life
Alex Strives for Water
Agency: frengers communications, Six Degrees PR
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Hong Kong Creates, Celebite
23. Excellence in Media Strategy
Standard Chartered (Hong Kong)
Smarter Loan Nowadays
Agency: iProspect HK
AXA Hong Kong and Macau
“Life is like a drama” Campaign
Agency: Havas Hong Kong
CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
Sun Hung Kai Real Estate Agency
MOKO
MOKO Mega Sales 2020
Agency: KREW
24. Excellence in Mobile Marketing
Hang Seng Bank
GoGingerOnion
#InstaMockExam – The First-ever Mock Exam On Instagram!
Agency: The Bread Digital
adidas Hong Kong
adidas
Sneakerhead Challenge
Agencies: Cymballe, Zlashy
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
25. Excellence in Online Video
Cathay Pacific
Till We Fly Again
Agency: Publicis Groupe Hong Kong
Cathay Pacific
It’s All About Family – Chinese New Year Campaign
Agency: Publicis Groupe Hong Kong
Deliveroo HK
Deliveroo
Roo Roo Shogun
Agency: Noah Workshop, Durian
26. Excellence in Partnership
CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
Visa Hong Kong
Visa
#SupportSmall
Agency: CMRS Digital Solutions
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP
27. Excellence in Programmatic Marketing
AIA International
AIA Hong Kong
AIA iTravel Protect
Agency: MediaCom Hong Kong
FTlife
“One Plan for Every Step”
Agency: Havas Hong Kong
American Express Hong Kong
Lifestyle Re-defined
Agency: UM Hong Kong
28. Excellence in Public Relations
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Hong Kong Creates, Celebite
Ngong Ping 360
Happy Childhood Memories
Agency: Above The Line
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Harbour North Cherry Blossom Festival 2020
Agency: Wasabi Creation
29. Excellence in Retail Marketing
Maxim's Group
Maxim’s Cakes
Maxim’s Mango Mochi Cake Series
Agency: Uth Creative Group
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
Sun Hung Kai Properties
SHKP Malls – Metroplaza, MOKO, YOHO MALL
SHKP Malls – Mega Sales
Agency: Sun Hung Kai Real Estate Agency
30. Excellence in Social Media
Cathay Pacific
Till We Fly Again
Agency: Publicis Groupe Hong Kong
Reckitt Benckiser Hong Kong
Durex
Durex Make Love Simple Campaign 2020
Agency: The Bread Digital
CSL Mobile
csl.
csl. 5G Launch
Agency: Uth Creative Group
Jardine Restaurant Group
KFC Hong Kong
Golden Salted Egg Series Campaign
Agency: The Bread Digital
31. Excellence in Targeted Event
DBS Bank (Hong Kong)
DBS Omni Event 2019
Agency: KREW
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition
Agencies: Hong Kong Creates, Celebite
Vans APAC
Vans
Vans Musician Wanted 2019
Agency: Zlashy
32. Excellence in Use of Technology
AIA International
AIA Hong Kong
AIA iTravel Protect
Agency: MediaCom Hong Kong
CSL Mobile
csl.
csl. 5G Launch
Agency: Uth Creative Group
Hang Lung Properties
Hang Lung e-Privilege
Agency: INITSOC