Winners


Marketer of The Year
Overall
AIA International
01. Excellence in Advertising
Gold
Reckitt Benckiser Hong Kong
Durex
Durex Make Love Simple Campaign 2020
Agency: The Bread Digital
Silver
AXA Hong Kong and Macau
Live with Confidence
Agencies: Leo Burnett, Publicis Conseil, Havas Media Hong Kong
Bronze
DBS Bank (Hong Kong)
DBS
Banking Unplugged: Digital Customer Onboarding Campaign
Agency: Dentsu Aegis Network Hong Kong
02. Excellence in Branded Content
Gold
AIA International
AIA Hong Kong
The Fight against COVID-19
Agency: Uth Creative Group
Silver
Crown Motors (Inchcape Hong Kong)
Toyota
Half Time Moment
Agency: Meology
Bronze
American Express Hong Kong
Lifestyle Re-defined
Agency: UM Hong Kong
Bronze
Reckitt Benckiser Hong Kong
Durex
Durex Make Love Simple Campaign 2020
Agency: The Bread Digital
03. Excellence in Content Marketing
Gold
Nike Hong Kong
Nike Training Club (NTC)
Home Sweat Home
Agency: New Media Group
Silver
Visa Hong Kong
Visa
#SupportSmall
Agency: CMRS Digital Solutions
Bronze
Jardine Restaurant Group
KFC Hong Kong
Golden Salted Egg Series Campaign
Agency: The Bread Digital
04. Excellence in Corporate Social Responsibility
Gold
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
Silver
A Drop of Life
Alex Strives for Water
Agency: frengers communications
Bronze
AIA International
AIA Hong Kong
The Fight against COVID-19
05. Excellence in Creative Design
Gold
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
Silver
Kimberly Clark
Huggies
PEACH-UP Baby Butt
Agencies: Havas Hong Kong, Wavemaker Hong Kong
Bronze
Nespresso Hong Kong
Nespresso (Hong Kong)
What is Nespresso
Agency: Zlashy
06. Excellence in CX/UX
Gold
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
Silver
Verizon Media Hong Kong
Yahoo Hong Kong
Yahoo Super App
Agency: Above The Line
Bronze
Nespresso Hong Kong
Nespresso (Hong Kong)
What is Nespresso
Agency: Zlashy
07. Excellence in Customer Engagement
Gold
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
Silver
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
Bronze
Hysan Development Company
Lee Gardens
Cheap Century Exclusive – Communities Mobilized
Agency: Guru Online
Bronze
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
08. Excellence in Data-Driven Marketing
Gold
AIA International
AIA Hong Kong
AIA iTravel Protect
Agency: MediaCom Hong Kong
Silver
CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
Silver
SmarTone Mobile Communications
SmarTone
SmarTone 5G Launch Campaign
Sgency: Spoon Digital
Bronze
Standard Chartered (Hong Kong)
FX in Your Everyday Life
Agency: iProspect HK
09. Excellence in Digital Marketing
Gold
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
Silver
AIA International
AIA Hong Kong
The Fight against COVID-19
Agencies: Uth Creative Group, MediaCom Hong Kong
Bronze
Ocean Park Corporation
Ocean Park
Ocean Park Halloween Fest 2019
Agencies: dentsu X, Metta Communications
10. Excellence in Exclusive Event
Gold
Vans APAC
Vans
Vans Musician Wanted 2019
Agency: Zlashy
Silver
HK Cardiovascular Disease Prevention Society
Stroke Prevention Screening Campaign 2019
Agency: PRPPL Consultancy
Bronze
Kowloon City Plaza
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies
Agency: Betake Marketing (HK)
11. Excellence in Experiential Marketing
Gold
Cityplaza Hong Kong
Cityplaza x Coca-Cola® Lucky Red New Year
Agencies: Air Concepts, Boxing Promotion, Rise Creation 
Silver
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition 
Agencies: Hong Kong Creates, Celebite
Bronze
Link Asset Management
The Quayside
The Quayside Inauguration Events Series
12. Excellence in Event Marketing
Gold
D·PARK (Member of New World Group)
D·PARK
PUFFY PARK
Agency: Above The Line
Silver
K11 Group
K11 MUSEA
Cultural Muse Encounter
Agency: What If
Bronze
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP
13. Excellence in Financial Marketing
Gold
American Express Hong Kong
Lifestyle Re-defined
Agency: UM Hong Kong
Silver
BCT Group
BCT
MPF Simulation Game
Agency: CruiSo Digital Solutions
Bronze
DBS Bank (Hong Kong)
DBS Omni Event 2019
Agency: KREW
14. Excellence in Health & Beauty Marketing
Gold
Hong Kong Anti-Cancer Society
Care You Deserve
The Most Stubborn Grandma, The Sleepless Son
Agency: Bones Communications
Silver
Kimberly Clark
Kotex
Blossom Me, Blossom Anytime
Agencies: Havas Hong Kong, Wavemaker Hong Kong
Bronze
GUERLAIN (HONG KONG)
BEE GARDEN 2020
Agencies: PONTAC, SPRING PUBLIC RELATIONS, PEN & PAPER
15. Excellence in Innovation
Gold
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
Silver
PrimeCredit
WeWa
WeWa Virtual Card Launch Campaign
Agency: Vibes
Bronze
CSL Mobile
1O1O
1O1O 5G Launch – Embrace Exclusive Vision
Agency: CMRS Digital Solutions
16. Excellence in Insurance Marketing
Gold
Bowtie Life Insurance Company
Self-Protection Era 
Agency: frengers communications
Silver
AIA International
AIA Hong Kong
AIA iTravel Protect
Agencies: Accenture Interactive, Greater China, MediaCom Hong Kong
Silver
Zurich
Zurich Insurance (Hong Kong)
Zuuup – Zuuuper Speed Micro-insurance
Agency: Zlashy
Bronze
AXA Hong Kong and Macau
Live with Confidence
Agencies: Leo Burnett, Publicis Conseil, Havas Media Hong Kong
17. Excellence in Integrated Marketing
Gold
Citibank (Hong Kong)
More Than a Bank in My Hand.
Agecny: Tula
Silver
AIA International
AIA Hong Kong
The Fight against COVID-19
Agency: Uth Creative Group
Bronze
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
Bronze
foodpanda Hong Kong
The AHHH
Agencies: Carat Media Services Hong Kong, French Rotational Production
18. Excellence in KOL Partnership
Gold
foodpanda Hong Kong
The AHHH
Agencies: Carat Media Services Hong Kong, French Rotational Production
Silver
TamJai Yunnan Mixian
iChips 3S Launch Conference
Agency: TWO AM Digital
Bronze
Shiseido Hong Kong
Shiseido
Shiseido Make Up Big Bang
Agenices: Dentsu Aegis Network Hong Kong, iProspect Hong Kong
19. Excellence in Launch/Rebranding
Gold
Coca-Cola
Taste the city. Taste the feeling. 
Agency: The PS Workshop
Silver
SmarTone Mobile Communications
SmarTone
SmarTone 5G Launch Campaign
Agency: Spoon Digital
Bronze
Bowtie Life Insurance Company
Self-Protection Era
Agency: frengers communications
20. Excellence in Lifestyle & Entertainment Marketing
Gold
Tai Kwun
MURAKAMI vs MURAKAMI
Silver
Vans APAC
Vans
Vans Musician Wanted 2019
Agency: Zlashy
Bronze
Lee Tung Avenue Management Company
Wings of Christmas
Agencies: MakeItLoud Marketing, C3 Project Management
Bronze
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Harbour North Cherry Blossom Festival 2020
Agency: Wasabi Creation
21. Excellence in Loyalty Marketing
Gold
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
Silver
PCCW Media
Now TV / Now E
Stay Home, Stay Entertained
Agencies: Havas Hong Kong, Mindshare
Bronze
Verizon Media Hong Kong
Yahoo Hong Kong
Yahoo Super App
Agency: Above The Line
Bronze
Wheelock Properties (Hong Kong)
Wheelock Living
Agency: KREW
22. Excellence in Mass Event
Gold
A Drop of Life
Alex Strives for Water
Agency: frengers communications, Six Degrees PR
Silver
Dairy Farm Company
7-Eleven Hong Kong & Macau
Give a Voucher, Donate a Meal
Agency: Serif Communication & Design
Bronze
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition 
Agencies: Hong Kong Creates, Celebite
23. Excellence in Media Strategy
Gold
Standard Chartered (Hong Kong)
Smarter Loan Nowadays
Agency: iProspect HK
Silver
AXA Hong Kong and Macau
“Life is like a drama” Campaign
Agency: Havas Hong Kong
Bronze
CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
Bronze
Sun Hung Kai Real Estate Agency
MOKO
MOKO Mega Sales 2020
Agency: KREW
24. Excellence in Mobile Marketing
Gold
Hang Seng Bank
GoGingerOnion
#InstaMockExam – The First-ever Mock Exam On Instagram! 
Agency: The Bread Digital
Silver
adidas Hong Kong
adidas
Sneakerhead Challenge
Agencies: Cymballe, Zlashy
Bronze
AIA International
AIA Hong Kong
“DNA” – Transformation Journey powered by Omni-Channel Ecosystem
Agency: Accenture Interactive, Greater China
Bronze
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
25. Excellence in Online Video
Gold
Cathay Pacific
Till We Fly Again
Agency: Publicis Groupe Hong Kong
Silver
Cathay Pacific
It’s All About Family – Chinese New Year Campaign
Agency: Publicis Groupe Hong Kong
Bronze
Deliveroo HK
Deliveroo
Roo Roo Shogun
Agency: Noah Workshop, Durian
26. Excellence in Partnership
Gold
CSL Mobile
csl.
csl. 5G Launch
Agency: CruiSo Digital Solutions
Silver
Visa Hong Kong
Visa
#SupportSmall
Agency: CMRS Digital Solutions
Bronze
FWD Life Insurance Company (Bermuda)
FWD Insurance
FWD x The World of Studio Ghibli’s Animation
Agency: MSLGROUP
27. Excellence in Programmatic Marketing
Gold
AIA International
AIA Hong Kong
AIA iTravel Protect
Agency: MediaCom Hong Kong
Silver
FTlife
“One Plan for Every Step”
Agency: Havas Hong Kong
Bronze
American Express Hong Kong
Lifestyle Re-defined
Agency: UM Hong Kong
28. Excellence in Public Relations
Gold
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition 
Agencies: Hong Kong Creates, Celebite
Silver
Ngong Ping 360
Happy Childhood Memories
Agency: Above The Line
Bronze
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Harbour North Cherry Blossom Festival 2020
Agency: Wasabi Creation
29. Excellence in Retail Marketing
Gold
Maxim's Group
Maxim’s Cakes
Maxim’s Mango Mochi Cake Series
Agency: Uth Creative Group 
Silver
Sino Real Estate Agency
S+ REWARDS
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agencies: Reprise, Gravitas
Bronze
Sun Hung Kai Properties
SHKP Malls – Metroplaza, MOKO, YOHO MALL
SHKP Malls – Mega Sales
Agency: Sun Hung Kai Real Estate Agency
30. Excellence in Social Media
Gold
Cathay Pacific
Till We Fly Again
Agency: Publicis Groupe Hong Kong
Silver
Reckitt Benckiser Hong Kong
Durex
Durex Make Love Simple Campaign 2020
Agency: The Bread Digital
Bronze
CSL Mobile
csl.
csl. 5G Launch
Agency: Uth Creative Group
Bronze
Jardine Restaurant Group
KFC Hong Kong
Golden Salted Egg Series Campaign
Agency: The Bread Digital
31. Excellence in Targeted Event
Gold
DBS Bank (Hong Kong)
DBS Omni Event 2019
Agency: KREW
Silver
Hong Kong Innovation Foundation, Olympian City
Think Like Leonardo da Vinci 500th Anniversary Exhibition 
Agencies: Hong Kong Creates, Celebite
Bronze
Vans APAC
Vans
Vans Musician Wanted 2019
Agency: Zlashy
32. Excellence in Use of Technology
Gold
AIA International
AIA Hong Kong
AIA iTravel Protect
Agency: MediaCom Hong Kong
Silver
CSL Mobile
csl.
csl. 5G Launch
Agency: Uth Creative Group
Bronze
Hang Lung Properties
Hang Lung e-Privilege
Agency: INITSOC