Award Categories

Campaign Awards

1. Best Cost-Effective Event

This award recognises the best strategic and effective event conceptualised and executed within a limited budget, which created buzz and raised brand awareness.

Judges will be looking at the role and contribution of the event that drove customer engagement while being financially smart.

2. Best Cultural Event

This award recognises the best event aimed towards promoting and celebrating the arts. This can include theatre events, gallery exhibitions, music concerts, literary festivals, artistic competitions, and more.

Judges will be looking for high levels of creativity and a keen knowledge of the local and international arts scene related to the event’s focus.

3. Best Digital Integration

This award recognises the events that best integrate elements and technologies into the live experience. This might be through live feeds, augmented reality, virtual reality, interactive platforms, social media, and more. The digital element must enhance rather than distract from the overall event objectives.

Judges will be looking at how seamlessly the user experience of the digital technologies worked hand-in-hand with the physical event to enhance engagement with the audience.

4. Best Engaging Event

This award recognises the best events which effectively engaged the audience, drove brand awareness and achieved a specific marketing outcome. It should also have implemented creative interactive ideas that swept the audience off their feet.

Judges will be looking at how the event offered high levels of engagement while spreading the brand’s message.

5. Best Event – Arts, Leisure and Entertainment

This award recognises the most seamlessly executed event in the arts, leisure and entertainment field. This can include theatre events, gallery exhibitions, music concerts, local festivals, film festivals, artistic competitions, and more.

Judges will be looking for high levels of creativity as well as an effective and seamless execution of the event to obtain the brand’s objective.

6. Best Event – B2B

This award recognises an outstanding B2B event that communicated its message via a unique, yet effective method. Sales meetings, annual shareholder events, proprietary events, multi-day meetings, awards galas, trade show-related festivities and parties, etc, are all eligible.

Judges will be looking at how the event performed, how it engaged its audience, while achieving a specific marketing outcome.

7. Best Event – Corporate Social Responsibility

This award recognises the most strategic, creative and effective event held by an organisation for a charity or cause the organisation had a partnership or association with.

Judges will be looking for high levels of creativity as well as an effective and seamless execution that achieved the event’s objectives by benefiting both parties and bringing positive effects and outcomes for society.

8. Best Event – Creative

This award recognises the most creative and engaging event with outstanding production values, concept and execution. Lighting, music, AV, staging, animation and graphics will all be taken into consideration.

Judges will be looking at how the themes, designs, entertainment, catering, lighting and innovation were combined and how the event transitioned from a smart strategic insight into a compelling brand experience.

9. Best Event – Gamification

This award recognises the event that best implemented gamification to enhance an event’s promotion and/or improved engagement levels at an event. This could be in a variety of forms in interactive media, including competitive sports, board games, character games, video games and in-app games.

Judges will be looking for high levels of interactivity and engagement from the target audience and a bold creative execution in order to build a brand’s image.

10. Best Event – Health and Fitness

This award recognises the most creative event experience that takes the audience inside a brand or product through promoting health and fitness activities. This can include tournaments or one-off special events.

Judges will be looking for high levels of creativity as well as an effective and seamless execution of the event to reach the brand’s objective.

11. Best Event – Public Awareness

This award recognises the event that best advocates a public cause, raises awareness of a public issue, or changes in attitude towards a public concern.

Judges will be looking for evidence of how the event was planned, executed and the effectiveness in changing the public behaviour.

12. Best Event – Retail

This award recognises the best out-of-home retail event that creatively engaged shoppers through activities or programmes.

Judges will be looking for high levels of creativity, excellence in design, execution, and the meeting of marketing objectives. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.

13. Best Event – Targeted Community

This award recognises the best community engagement event that has effectively targeted a specific audience or community.

Judges will be looking at the event’s strategic engagement, positive action and/or change in community behaviour.

14. Best Exhibition Event

This award recognises the most seamlessly executed exhibition or trade show events. Large-scale events with multiple exhibitors, including trade, retail, arts and culture, as well as single brand exhibitions are all eligible for entry.

Judges will evaluate the level of innovation in the presentation and display, and the audience feedback.

15. Best Experiential Event

This award recognises the most innovative event experience designed to foster a personal interaction and memorable connection with customers, and takes the audience inside a brand or product. Entries should be able to demonstrate how the event engaged attendees in a customised environment or space.

Judges will be looking for high levels of creativity, a seamless execution and the results of the experience.

16. Best Large Event

This award recognises an outstanding event for more than 200 attendees. This can include a one-day event or an event which spans multiple days from exhibitions, festivals and charities to corporate events.

Judges will be looking at the design, production, ambience and overall success of the event.

17. Best Launch/Rebranding Event

This award recognises the most innovative and effective event specifically designed to support a launch/rebranding of a product or service.

Judges will be looking at the role and contribution of the event that engaged with the target audience, spreading consistency of message in promoting and experiencing the product or service, while driving the brand’s core objective.

18. Best Mall Event

This award recognises the best event set-up in malls that creatively engaged shoppers through activities or programmes.

Judges will be looking for high levels of creativity, excellence in design and execution, and achieving a specific marketing outcome. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.

19. Best Media Event

This award recognises a media or press event that was most creative in the invitation process, effectively engaged journalists and bloggers, and resulted in strong media coverage post-event.

Judges will be looking at the event’s measurable results and the media take-up as a result of the event.

20. Best Outdoor Event

This award recognises the most innovative and creative outdoor event. This can include carnivals, art fairs, music or film festivals in an outdoor setting.

Judges will be looking for a high engagement with the audience and strong exposure for partner brands.

21. Best Pop-Up Event

This award recognises the best pop-up event that grabs attention, showcases creativity and uniqueness while driving the sales and brand’s awareness.

Judges will be looking for high levels of creativity and effectiveness, a seamless execution and the meeting of marketing objectives.

22. Best Result-Driven Event

This award recognises the most outstanding event that involves, for example, the use of technology, which engaged the attendees and drove significant results for the event.

Judges will be looking at the effectiveness of the event for achieving the business goal.

23. Best Sponsorship Activation

This award recognises the best event born out of a sponsorship agreement. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.

Judges will be looking at how well the event met the brand’s objectives and the overall execution of the event.

24. Best Sustainability Event

This award recognises the event that best implemented a sustainability strategy into an event as well as raising awareness of sustainability. Entrants should show how they generated a long-term impact on the community.

Judges will be looking at what sustainability measures were taken and the effectiveness of the measures while driving the brand’s marketing objectives.

25. Best Event Production

This award recognises the most creative, extensive, outrageous, ambitious and outstanding production of an event. Entrants should illustrate how research and insights were brought into the idea and how they were executed. Everything from the lighting to the music to the script and registration/ticketing process will be taken into consideration.

Judges will be focusing on the fantastic production and execution itself, and less on how the event’s marketing objectives were met.

26. Best Use of Event Technology

This award recognises the events that best used the latest event technology to stand out from the crowd.

Judges will be looking at how the entrant leveraged technology during the event to gain the brand a competitive edge.

27. Best Use of Influencer/Advocates

This award seeks out the most effective strategies in recruiting and utilising advocates and influencers/KOLs (including experts, ambassadors, bloggers, celebrities, etc) for an event.

Judges will be looking at not only how the influencers were recruited, but how closely the influencer(s) related to the theme or style of the event and how well they enhanced awareness and engagement from the target audience.

28. Best Use of Multi-Channel

This award recognises the best event that utilised multi-channel (for example, social, PR, content, etc) to enhance an event’s promotion and experience.

Judges will be looking for a seamless integration with the event’s objectives and branding and how the campaign drove traffic, generated leads, identified prospects, and garnered more participation.

29. Best Use of Social Media

This award recognises the event that best used utilised social media platforms to strike a conversation with an audience to get them talking about and participating in an event.

Judges will be looking at how the social media expanded the reach and enhanced the experience.

30. Best Use of Venue

This award recognises the most innovative set-up and utilisation of a venue to its full potential, using innovative ways to fill the space and engage the audience. The venue can be large-scale or a small pop-up style space.

Judges will be looking for a creative conceptualisation and a venue choice that integrated directly into the overall theme, brand or product as well as an effective execution of out-of-the-box ideas during the main event.

31. Most Innovative Event

This award recognises an event brought to life with new, emerging or trending technologies which not only made the event more engaging for the target audience, but pushed new designs, concepts and ideas to the limit. Innovations can include wearables, location-based technologies, mobile integration and interactive concepts.

Judges will be looking at how strongly the brand’s values and concepts related directly to the innovation of the event.

Team Awards

32. Best Event Team

This award recognises the best teamwork before and during the event that resulted in increased sales, brand recognition and customer engagement.

Judges will be looking for proof of the team’s scope of work, strategic skills and how the event team managed an issue or crisis during the event.