Senior Marketing Director
Fossil Group Asia Pacific
Alisha Shroff is a marketing and communications executive based in Hong Kong. She is currently the senior marketing director in Asia Pacific for the Fossil Group.
Her passion for brand building grew after she completed her master’s of science focused on international marketing management. Over the past 13 years, she has been committed to building brands, and launching large-scale integrated communication campaigns within the watch industry in the United Kingdom and Asia. She frequently travels to China and India where she drives celebrity campaigns which are used globally for the Fossil brand.