Head of Marketing
Madame Tussauds Hong Kong
BoBo Yu is the Head of Marketing at Madame Tussauds Hong Kong where she has B2B2C responsibility for all communication touch-points – branding, event, external relations, digital and eCommerce. She develops marketing strategies to grow its brands, build audiences, generate leads and improve business efficiencies. Calling on more than 15 years in the industry, she unites teams by creating immersive and accessible experiences for her guests.