Judge Profile



Chris Lee

Associate Marketing Director, Asia
CELSIUS

Chris Lee is the associate marketing director for Celsius – a calorie-burning, functional beverage brand from the US. He oversees overall brand development, consumer communications, eCommerce distribution and influencer marketing across key markets in Asia Pacific such as China, Hong Kong, Singapore, Malaysia, and most recently, Australia.

He has led creative asset productions for global brands that aim to reach local audiences with engaging and relevant brand communication messages. Before joining Celsius, he worked at Qantas Airways as the marketing manager for North Asia and Greater China. He also held digital specialist roles at Red Bull and BMW Hong Kong.
 


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