Judge Profile



Elman Lee

Sales & Marketing Director
7-Eleven HK/Macau, The Dairy Farm Company

Elman Lee is the sales and marketing director at 7-Eleven. She oversees the retail brand strategy and private label development, redefining convenience to fit the evolving lifestyle of the modern customer using data and a digital approach to engage.

Before 7-Eleven, she worked for Wellcome, managing The Dairy Farm supermarket portfolio, including upscale brands in Hong Kong. She was also accountable for two eCommerce businesses: Wellcome Delivers and Market Place by Jasons. She also gained regional experience in Greater China and Southeast Asia from roles at FORTRESS, PARKnSHOP and Shell. 


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