Head of Marketing & Communications
Jennifer Lam is the director and head of marketing and communications at Hongkong Land. She leads the corporate communications and marketing functions with a focus on the company’s prestigious regional portfolios, primarily the Hong Kong Central portfolio, including Landmark, and other retail flagships such as One Central Macau and WF Central in Beijing. She also successfully led the rebranding of Hongkong Land in 2013 and launched the regional loyalty programme, Bespoke, in 2017.
She joined the company in 2012 and has strong regional exposure covering 16 markets. Before joining Hongkong Land, she managed Melco Crown Entertainment’s marketing role for the launch of City of Dreams and its US$250 million entertainment offering – The House of Dancing Water.
Lam has also held a number of senior and leadership roles at integrated communications agencies. In these roles, she gained extensive experience in integrated marketing communications, creative development, public relations, strategic partnerships and digital marketing.
Born in Hong Kong, she graduated from The University of Hong Kong with a bachelor of science degree (honours).