Head of Marketing
Julien Chen is the head of marketing at Bupa (Asia), a leading medical insurer. She leads the company’s branding, customer engagement and marketing functions to successfully communicate Bupa’s brand values to the public. Before joining Bupa, she gained a variety of experience in marketing and sales management in the telecommunication and pay TV industries.
As a marketing expert, Chen excels at combining new technologies with marketing strategies. She has led and developed effective integrated marketing campaigns with online and offline components to increase exposure and generate buzz in the market. Her strong grasp of various marketing strategies allows her to drive business growth and maximise market potential.