Assistant Executive (Marketing Manager) – Racing Event Marketing
The Hong Kong Jockey Club
With more than 15 years of experience in entertainment, retail marketing, event management and PR, Julieta Leong is now the assistant executive (marketing manager) – racing event marketing – of The Hong Kong Jockey Club (HKJC).
Before HKJC, she was the deputy director of marketing and events (HK) for the Lan Kwai Fong Group, responsible for developing and executing integrated marketing campaigns, brand management and corporate communications strategies in Hong Kong and China.
Leong has successfully reinforced Lan Kwai Fong Group as a trendsetter in the market and led the team to win a number of reputable marketing awards in recent years. She has spearheaded various large-scale marketing campaigns and events, including the grand opening of the new California Tower, the Savouring Art campaign, and the iconic award-winning Halloween campaign “LKF Monster Mash”.
Before joining Lan Kwai Fong Group, she held key positions at several leading retailer brands and entertainment companies such as Alain Mikli International and Television Broadcasts. She is a holder of a postgraduate diploma in marketing and she is also a chartered marketer and professional manager in Hong Kong.