Former Group Marketing Director
The Greater China Restaurant Company
Kim Plaggenburg is a senior hospitality marketing professional with more than 13 years of experience regionally. She has worked on high-end concepts and in large hospitality/restaurant groups managing different marketing strategies on a brand, group and corporate level. Her areas of expertise include marketing communications, digital marketing, brand marketing, CRM and loyalty marketing.
Her latest role was as group marketing director at The Greater China Restaurant Company where she was responsible for both the Hong Kong and China markets. Before that, she held several senior marketing positions that also involved working with celebrity chefs and other well-known industry leaders. She’s a creative individual and enjoys the competitive and challenging hospitality scene.